Lochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Recent Episodes
196 Marketing The Problem, Not Your Solution
On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t.
Welcome...
195 From Category Contenders to Category Kings with Al Ramadan
On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender...
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a...
193 Your Biggest Competition Is Thinking You Have Competition
On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition.
Welcome...
192 Stop Trying to Fit In!
On this episode of Lochhead on Marketing, let’s talk about why it’s time to stop trying to fit in.
Welcome to Lochhead on Marketing....
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