Lochhead on Marketing

Recent Episodes

015 Product-Market Fit Is A Dangerous Idea

Posted September 12, 2019 • 00:12:51

In most industries, product-market fit is an unquestioned gospel, even in Silicon Valley. On the contrary, Christopher believes that product-market...

014 Don’t Take My Word For It

Posted September 10, 2019 • 00:14:34

In this episode, Christopher Lochhead talks about how marketers strategically use language. Legendary marketers create a new language that educates...

013 Committees Kill Legendary Marketing

Posted September 5, 2019 • 00:12:30

In today’s episode, Christopher gives us a rundown on why he thinks committees kill legendary marketing. Why is so much marketing, shitty? Christopher...

012 Category Creation Economics 101

Posted September 3, 2019 • 00:14:30

In this episode, Christopher Lochhead talks about the powerful, surprising winner-take-all realities of categories and why you want to be the category...

007 Category Creation is the Strategy

Posted August 5, 2019 • 00:17:30

In this episode, Christopher Lochhead discusses why category creation is the new growth strategy for legendary marketing. Great companies do not...