Lochhead on Marketing

Recent Episodes

020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet

Posted September 30, 2019 • 00:46:36

From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As...

019 Power of a Point of View: Play Bigger Unplugged

Posted September 26, 2019 • 00:15:27

Christopher Lochhead shares an excerpt today from his first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets about...

018 Personal Branding is Bullshit

Posted September 24, 2019 • 00:10:03

In this episode, Christopher Lochhead talks about a giant topic in business today, personal branding. He further shares the difference between a brand...

017 Frame the Problem and Win

Posted September 19, 2019 • 00:10:52

In this episode, Christopher Lochhead talks about why the company that frames and markets the problem, the most effectively, wins. To illustrate, he...

016 Category Creation Courage

Posted September 17, 2019 • 00:08:20

In today’s episode, Christopher Lochhead talks about why courage is a critical ingredient for legendary marketing and category design. He poses the...