Lochhead on Marketing

Recent Episodes

025 Category Creation & Category Design: A New Lens On Business

Posted December 10, 2019 • 00:19:55

In this episode, Christopher Lochhead takes listeners on an exercise in developing their eye for category creation and category design. Category Design...

024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon

Posted November 26, 2019 • 00:36:02

In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today,...

023 Trendjacking Marketing and Public Relations w/ Paul Maher

Posted November 5, 2019 • 00:27:54

Today is another special episode of Lochhead on Marketing as Paul Maher, Founder of Positive Marketing (UK) joins us to talk about Trendjacking Marketing...

022 Is Your Marketing Better or Different?

Posted October 22, 2019 • 00:07:41

Christopher Lochhead discusses differentiation or differentiators of a brand, product or company. He further shares what legendary marketers do, makes...

021 Is Your Brand Blue?

Posted October 15, 2019 • 00:11:05

In today’s episode, Christopher Lochhead dives down deep into the power of colors and how it affects your brand marketing. In a world where almost...