Lochhead on Marketing

Recent Episodes

030 How To Make Marketing Decisions

Posted January 16, 2020 • 00:07:21

In this episode, let’s talk about the strategic lens required to make marketing decisions. Marketing Decisions Marketers, over and over again, continue...

029 Disagree and Commit

Posted January 14, 2020 • 00:10:06

Every big decision involves a group of people.and so, in business, if you’re going to do something legendary, whether its a strategy or a campaign,...

028 Is Your Marketing Plan Radical Enough?

Posted January 7, 2020 • 00:13:53

In this episode, Christopher Lochhead asks the question, “is your marketing plan radical enough?” Most marketing plans are predictable, uncreative...

027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk

Posted December 19, 2019 • 00:25:10

This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during...

026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand

Posted December 12, 2019 • 00:10:56

On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s...