Episodes

In this episode, Christopher Lochhead shares two eye-opening stories about Artificial Intelligence in Marketing. First is about Nike buying an AI marketing analytics company and second, Chase Bank using AI to write marketing copies. He further discusses how these two leverages technology to produce massive results. Nike Acquires AI Startup Tech Crunch reported that Nike announced its acquisition of the Boston-area startup Celect. This is to help Nike beef up its predictive analytics strengths. ...

The difference between Marketing Strategy and Tactics, oftentimes, confuses most people. In this episode of Lochhead on Marketing, Christopher Lochhead talks about some of the pressing questions people have on strategy and tactics. Quoting Dushka Zappata A good friend of Lochhead, Senior Communication and PR Executive Dushka Zappata⁠ helps shine a light on this confusion marketers have about strategy and tactics. She has 20 years experience in the tech industry and she amassed 140 million views...

Christopher Lochhead discusses some of his marketing ideas timely for a potential (we hope not, but economists say otherwise) recession. Here are 7 recession marketing ideas for our listeners that you might want to consider for your business. 1. Never Let A Good Recession Go To Waste! History proved that recessions are the impetus for change. With change comes both threats and opportunities. Ordinary business people usually panic and focus on threats. However, legendary marketers focus on both....

This is Christopher and I sure hope you are enjoying some of the first episodes of Lochhead on Marketing. I want to tell you about a special offer we’re making and why. Radical Generosity I am not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), so I have thought about how I’m going to market and promote the podcast. On one hand, I wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to my buddy...

In this episode, Christopher Lochhead discusses why category creation is the new growth strategy for legendary marketing. Great companies do not focus on incremental growth, rather, they focus on being exponentially different. These leading companies introduce people to new businesses and provide them with new ways of doing things. Making A Different Future Legendary companies shape our lives and design a different future. They are on a mission to make the future different. Further, these comp...

In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is not an applicable strategy in today’s world. Instead, he introduces us to the concept of lightning marketing, as mentioned in his first book “Play Bigger.” PB and Lightning Defined In Lochhead’s book “Play Bigger,” he defined the terms Lightning Strike and Peanut Butter marketing. With the traditional Peanut Butter approach, marketers spread the marketing and PR across all so...

Retailers or B2C market often uses the term mystery shopping. It is a concept to understand the customer’s journey in your services. For the fifth episode, Lochhead tackles the importance of mystery shopping for your company. Embracing Mystery Shopping Retailers employ the concept of mystery shopping⁠—where they pay someone to visit their store and document their experience. This is also applicable to online retailers as they commission mystery shoppers to test their website. It is important fo...

In this episode, Christopher Lochhead discusses the 5 traits of legendary brands⁠—different, stands for something, point of view, consistent and prioritizes category creation. We’re positive marketers will learn a lot from this mindset-oriented podcast! 1. Be Different Legendary brands are unique, interesting and groundbreaking. Marketers must continuously ask themselves how to become different from their existing competitors. “When you hear most CEOs, CMOs, entrepreneurs, business people, tal...

On today’s episode of Lochhead on Marketing, Christopher Lochhead delves into the concept of category creation. He discusses why legendary entrepreneurs, CEOs, and marketers see category creation or category design as the new approach to winning. What is it? Category design is a new management discipline that is focused on creating and monetizing new markets. Moreover, Lochhead sees category creation or category design as a radical differentiation of oneself. “Winning today is not about beatin...

For the second episode of Lochhead on Marketing, Christopher Lochhead dives into what makes Legendary Marketing, legendary. He discusses the 10 attributes of legendary marketing ⁠— which range from creating demand, dominating a niche market to leveraging technologies and changing the world. 1. Creates Demand Rather Than Capturing Demand In all imaginable areas⁠—books, conversations, podcasts or discussions⁠—marketing is described as “having a market and capturing the demand to increase revenue ...

It’s an awesome day to be legendary! This is the first episode of our new podcast, Lochhead on Marketing, hosted by our very own, Christopher Lochhead. In this episode, he talks about who is this podcast for and what sets it apart from other marketing podcasts. Join us as we define what makes this podcast, different⁠—ultimately, what makes it legendary! Who’s Who in Marketing Entrepreneur and VC partner Christopher Lochhead is an advisor to over 50 venture-backed startups. He is a former three...