Episodes

I’m all about using Instagram as a tool to grow your online business, but what about for you folks with a brick & mortar business, are the rules still the same? Nope! I’m gonna show you exactly what it looks like to use Insta for your in-person business. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to ha...

Y’all know I’m about living my very best life, or as Ramit Sethi calls it, my Rich Life. It’s not even about being “rich” so to speak, it’s about living the fullest version of life, whatever that looks like to YOU. My Rich Life isn’t the same as Ramit’s, just like yours isn’t the same as mine. It isn’t true to say money doesn’t matter, so your rich life is just about making your money work in a way that feels the best for you. Here’s what my Rich Life looks like, what about yours? Let’s chat. ...

I don’t subscribe to cancel culture. I don’t believe in cancel culture. But I’m seeing cancel culture greatly affect how people are showing up, and I wanted to share my two pennies. This episode is fully my own opinion and not designed to persuade anyone of convince anyone. That in and of itself is the problem with cancel culture. It feeds on mob mentality and the absence of personal critical thinking. Cancel culture is rooted in a broken power system that will not be overcome by inverting it,...

Niching down is one of my favorite subjects to talk about, but do you really need to do it? Short answer: yes. Medium answer: if you’re in the online space, absolutely yes. Long answer: well, you’ll have to listen to the full episode to hear that one. Maybe you find it restrictive, but niching down is one of the best things you can do to build trust online, and we all know trust is how you make sales. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find t...

Today we’re talking all about the monies, aka how to scale your online business. Most people use the terms “grow” and “scale” interchangeably when it comes to internet biz but they are VERY different things! Is it possible to make a lot more money while working a lot less? Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, a...

Alright y’all, let me nerd out for an episode here and tell you aaaaall the best platforms and software you need to be using for your online business. I’ve spent hours upon hours researching the best of the best, comparing and contrasting, and keeping tabs on what works well for my clients versus what doesn’t. It’s worth noting: you don’t need all of this at once. But once you’re ready for the next step, check back with this episode. Let’s chat. Welcome to Maestro on the Mic, a podcast that he...

This might be the most informative episode I’ve ever done. For real. Everything you need to know about email lists and newsletters is in this episode: why you need one, how to start one, what to use it for, and how to grow it. I could talk for hours about this, but if you’re just getting started and need to know where to start, start here. Oh and by the way, be sure to stick around for the entire episode because I got a little excited, went off script and may or may not have dropped a bonus tip ...

So you’re running an online business, and now you’re asking yourself… how do I get companies to send me money and free shit? I’ve spoken a little bit before about how to get sponsorships but y’all already know once is never. When it comes to sponsors and affiliates, it’s aaaall about providing value—to the brand involved AND your people. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they lo...

Thanks to my PT background, I’m always looking for root causes rather than treating symptoms, so when I hear y’all ask how to get better at networking, I think it’s important to know why we want that at all. Networking doesn’t automatically equate to getting more eyes on your stuff, and it’s a process that simply takes time. Building a true network is worth it. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and b...

In general, payment plans are transactional rather than relational, meaning the biggest reason those plans exist is to increase revenue. They can be a good thing just as much as they can be harmful, but sometimes I think we can forget that there’s a real, human person on the other side of those payments. There’s a way to deal with defaulted payment to keep that person’s humanity in mind, and your own. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find t...

Howdy partners, and welcome back to part 2 of my Garth Brooks-inspired episode. I recently watched Garth’s (yes, we’re on a first name basis) documentary and it moved me in the BEST way. I shared the first 3 of my main takeaways in part 1, and this episode features the remaining 4. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement M...

One thing you need to know about me: I LOVE country music. It’s a family affair for me, and if there’s one artist I could listen to forever, it’d be Garth Brooks. The man is a legend, and when I watched his documentary the other day, I felt so moved and inspired by it, so I wanted to share my top takeaways. This episode is only part one, so make sure you tune in this Thursday for the rest! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion...

The Movement Maestro is very much a “lifestyle business” and I like it that way. I love what I do, truly, but I’m not the kind of person who lives to work, and as of now, I don’t see myself becoming that person. Maybe you want the same, maybe you want more! What’s important here is making sure it’s what YOU want. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Sh...

Feeling bogged down by all your scattered thoughts and ideas existing all over the place? Hey, I do it too. I’ll let you in on a little secret though: I don’t write things down with the intent to ever go back and read it again. There’s a better way to organize your shit, and if you know me, you already know it involves taking action. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. ...

I spoke in a previous episode how the only two ways to make more money are to sell the same things to new people and to sell new things to the same people, with the latter options being the more viable choice. It’s Business 101 that it’s better to retain an old customer than to gain a new one, and that’s why creating repeat customers is the best thing you can do for your business. The way I see it, there are 3 integral components you need to master to keep your customers coming back over and ove...

People are tired AF, and it’s not just consumers. The monotony and shittier parts of life we got a break from during the Pandemic are back, and it’s just plain exhausting. There’s uncertainty everywhere and it feels like theres so much that’s needed to be done to just be happy. Is there anything to be done? Of course there is! Y’all know I’m about taking action. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and ...

I often hear people complaining when business is slow or less than they want it to be, that they “just want to help more people.” Frankly, this statement is usually a little paradoxical, and I’ve found that it’s not really the truth behind what’s going on. If you’ve ever felt like this, you need to get clear on what you truly mean, so you can take action steps to get there. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more ...

Everyone wants to make “passive income” online but there’s no such thing, at least, not as you know it. Everything to do with making money requires some amount of effort, but what varies is how much you’ll have to put in and when. Maybe it’ll be more effort than you bargained for, but there are 3 ways you can start generating passive income for yourself right now. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, an...

How often do you need to be talking about your services? Well, that’s up to you. It depends on your business model, the phase of business you’re in, what your goals are… I’ll say one thing, though. The more you talk about your services, the more money you’ll make. So, you could talk about it every day, or once a year. You’ll have to make that call. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life t...

This podcast tends to trend towards online business, but just because you’re listening doesn’t mean you have an online biz of your own. If you’re thinking about starting online, you’ve got to know your “why.” The wrong intentions will lead to a whole lot of misery for you. If you’re on the fence, start here. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté ...

Y’all know I’m a firm believer that ChatGPT is the future. Love it or hate it, AI is here to stay and it’s going to revolutionize how we do a lot of things. One of the biggest criticisms I hear for ChatGPT and other AI services is the impact it’ll make on education, specifically with regards to how the next generations will learn to communicate. If we have a service that can write essays for us, why would anyone learn to communicate their ideas, right? That’s why I brought on real-life Professo...

Creativity isn’t something locked away or that needs to be “accessed.” It lives within us and if you’re feeling in a rut, there are steps you can take to inspire creativity, and if you know anything about me or this podcast you already know it comes down to taking action. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, an...

There are 4 themes that seem to come up a lot for people new to online business that can derail and potentially end your career if not taken care of. Owning my own business has changed my life, and I want all of y’all to have the best chance at this, too. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to h...

“Competition” is nothing to be feared. In fact, competition is exactly what you need to get better over time (and provide referrals for all the shit you don’t want to do!). Yes, it’s gonna take some time, but if your goal is to succeed, you’ve got to reframe your view of competition from something you fear, to something you welcome. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I...