Episodes

Oct. 23, 2023

MOTM #521: Business & Bullshit with My Bestie – Part 4: Asking for the Sale

It’s the fourth and final BBB, and while we’re sad it’s over, we’re so damn grateful y’all decided to give us your time and attention for this series. Jill and I wanted to talk about selling to finish BBB off because if you’re going to have an online business, making sales is a non-negotiable aspect. People hate selling for a lot of different reasons—it feels sleazy, they’re uncomfortable asking for money, or unconfident in their ability to deliver a result. Whatever the reasoning, selling has e...
Oct. 19, 2023

MOTM #520: Do You Need Professional Photos for Your Online Biz?

Do you need professional photos for your online business? I’ll spare you the runaround—of course not. Professional photos aren’t my jam, but if they’re yours, great! More power to you! But you absolutely do not need them, and in fact, the concept of “needing” professional photos for your business carries a little bit of nuance and I think necessitates a little bit larger of a conversation. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion...
Oct. 16, 2023

MOTM #519: Business & Bullshit with My Bestie – Part 3: The Nuts & Bolts of Online Business

We’re back with Triple-B Part 3, and goddamn are we having a great time. Talking biz is always my favorite thing to do, and when I get to talk to the best-of-the-best, my bestie JillFit, y’all know the conversation is about to bring the heat. Today we wanted to talk about the nuts and bolts of business: when you get to say you own one, the seasonality of business, knowing what and when to outsource things, mastering the basics, and everything you need to begin (spoiler alert: it’s just your phon...
Oct. 12, 2023

MOTM #518: How to Create When You’re Out of Ideas

I’m all about posting daily—or at the very least, on a consistent basis—but what do you post when you feel like youre out of ideas? Creativity isn’t some finite resource, and I don’t believe you every truly “run out” but dry spells can happen. What do you do when the muse has left you, and the well has run dry? I’ve got a few ideas. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I...
Oct. 9, 2023

MOTM #517: Business & Bullshit with My Bestie – Part 2: Standing Out In the Space

JillFit and I are back for BBB Part 2 and today we’re tackling what it takes to stand out online. Everyone worries about it: is the online space too crowded, too saturated? Sure there are huge numbers of people starting online businesses, but there are more consumers now than ever and if you want to find *your* people, you need to start niching down. Those that try to appeal to everybody appeal to nobody. When you go all-in on what you’re great at and you make real connections with the people in...
Oct. 5, 2023

MOTM #516: Is Authenticity Hurting Your Brand?

Y’all know I’m all about MOAR YOU but does the limit exist? Can “too much” authenticity hurt your personal brand? Truthfully, I think the only way to sustainably build a business is by being as true to yourself as possible. Will it rub some people the wrong way? It’s possible. But what other choice do you have? Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shan...
Oct. 2, 2023

MOTM #515: Business & Bullshit with My Bestie Part 1: Doing the Thing

Friends, I am STOKED to share this 4-part series with you: Business and Bullshit with my Bestie… the one, the only, JillFit. JillFit basically invented the internet, and if you don’t believe me, then she invented online business. And if you don’t believe that one, you’re just wrong. Nobody knows business better than Jill and that’s why we wanted to record this series where we break down everything y’all need to know about doing the thing. These episodes will be dropping every Monday in October a...
Sept. 28, 2023

MOTM #514: Do You Need to Be More Niched Down?

If you’re trying to solve every problem for every person, you’re gonna have a bad time. When it comes to online business, I truly, truly believe you need to niche down if you want to gain any traction. But say you’re already niched… do you need to down even more? Y’all already know what my answer’s gonna be: it depends on where you are in your business journey. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and b...
Sept. 25, 2023

MOTM #513: How to Get More Testimonials

Running a business online means you need to show prospective clients that they’ll get a result from working with you, and there’s no better way to prove it than hearing it directly from your previous clients. And while getting testimonials is more simple than you might think, that doesn’t make it easy. I’m sharing my two-step approach that’ll help you get even more testimonials. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate ...
Sept. 21, 2023

MOTM #512: What to Do When You Finish a Launch

Today we’re getting tactical, we’re getting clinical, we’re getting strategic. I’m telling you exactly what to do after you launch so you know know what to do next time around, so you just get better and better. Launching is hard af. You want to make sure you’re doing everything you can to crush it. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, ...
Sept. 18, 2023

MOTM #511: Are You Pushing Hard Enough?

Got big goals? As the great philosopher, Britney Spears, once said, “You better work, bitch.” Yes, there is a time and place for rest, and your work should never be such a struggle that you spend every day in misery… but there’s real value in pushing yourself. In your business, your fitness, or whatever it may be—if you have goals, you’re going to have to work hard. Getting a little bit uncomfortable is part of the game. So, are you pushing yourself hard enough? Let’s chat. Welcome to Maestro ...
Sept. 14, 2023

MOTM #510: How to Create Consistently When You Crave Spontaneity

How do you balance the spontaneity needed for creative work with the consistency needed to run a business? I get this question a lot, and I’m not surprised—I create off the cuff too, and we attract what we are. Spontaneity is great, but if you want to create sustainably, you’re going to need some degree of structure. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr...
Sept. 11, 2023

MOTM #509: Can You Guarantee Results?

Guaranteeing a result to our clients can feel risky as hell, especially when you haven’t put in a ton of reps yet. As a consumer, aren’t you more likely to buy something if you know exactly the outcome you’ll get? It’ll feel uncomfortable at first, but guaranteeing results is one of the most important things we can do as business owners to ease our clients’ fears and actually make sales. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, ...
Sept. 7, 2023

MOTM #508: Mortality as a Motivator

We’re all dying. I don’t say this to be morbid, it’s just true. The average lifespan is less than 80 years old, meaning we all have less time than we think we do. Why waste any of our limited time on this earth living anything other than our best lives? If you need something to kick you in the ass in order to get out there and do the damn thing, there’s no greater motivator than your own mortality. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find thei...
Sept. 4, 2023

MOTM #507: How to Get Back Into the Swing of Things When Summer Ends

The seasons are changing, kids are back in school, and it’s time to get back to business to round out Q3 and Q4. Maybe you’re dragging your feet a little after the chill summer months, but not to worry, friends. I gotchu. It happens every year, so let this be the year you decide to embrace seasonality and spirality and set yourself up for the future. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life...
Aug. 31, 2023

MOTM #506: How Do You Book Your Plane Tickets?

I booked a flight with my friends recently and the whole experience got me thinking. What I value in an airplane experience could not be more different than the friends I’m traveling with and my mind was blown. Maybe it’s because of all my traveling experience, or maybe it has to do with the way I see spending money—what I gain from it, rather than what I lose from spending at all. Y’all know I’m all about living my rich life, my BEST life, and traveling with ease is a big part of that. How are ...
Aug. 28, 2023

MOTM #505: Are You Working In Your Business or On Your Business?

There’s a phrase that gets thrown around a ton and frankly, I can’t stand it. Maybe you’ve heard it, too: “I’m too busy working in my business to work on my business!” It’s meaningless. What I’m really hearing is that you just aren’t doing enough of the shit that brings you closer to your goal. Is there any solution? Y’all know this wouldn’t be an episode of Maestro on the Mic without one. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion...
Aug. 24, 2023

MOTM #504: How Long Does it Take to Build a Successful Online Business?

How long does it take to build a successful online business? Y’all already know I’m gonna say it takes a long ass time. But if you want a more concrete timeline, or want to know why it takes so damn long, you’ll want to listen to the whole episode. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you...
Aug. 21, 2023

MOTM #503: How to Get Your Audience to Engage with You

If you find yourself showing up on socials and hearing nothing but crickets, you might want to tune in to this episode. It’s not enough to just create content and put it out into the world. Getting real engagement from the people that follow you is going to take just a little more than you might be giving. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Co...
Aug. 17, 2023

MOTM #502: Every Client is a Neuro Client with Meghann Koppele Duffy

Today, we’re nerding out about movement. It’s been a while since I’ve had Meghann Koppele Duffy on the podcast, but sometimes you just need to geek out for a little bit with a dope-ass human. Meg is the co-founder of The Neuro Studio, which offers online coaching for people who live with neurological diseases and injuries, as well as virtual education programs for the fitness professionals, physical therapists, and movement specialist that work with these patients. But here’s the thing: everyo...
Aug. 14, 2023

MOTM #501: The 7 Parts of an Irresistible Offer

If you’ve been wanting to sell something online, or you’re in the process of creating your next course or offer, or even if you’re having a tough time writing the copy for the sales page of your existing product… this episode is for you. When you’re creating your irresistible offer (s/o to my girl JillFit for that concept) there are 7 distinct components you’ll need to nail down. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate...
Aug. 10, 2023

MOTM #500: 5 Lessons from 500 Podcast Episodes

500 episodes. We did it, y’all. This podcast has far and away been my favorite thing to create, so THANK YOU for being here, whether you’re brand new or you’ve been here from the very beginning. I’ve learned a lot about podcasting in 500 episodes, so I thought I’d share some insights that I’ve picked […]
Aug. 7, 2023

MOTM #499: Don’t Fall Into the Branding Trap

I’m here to save you from the Branding Trap. Fonts and colors and a cool logo are fun, no doubt about it, but don’t make the mistake of thinking that having “perfect” branding is what’ll make you successful. Nobody will care what your brand looks like if they have no idea what your brand stands for. Before you fall into the Branding Trap, listen to this episode and I’ll tell you what to do instead. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find thei...
Aug. 3, 2023

MOTM #498: The Beyoncé of Breath with Jill Miller

You know those kinds of people who are so damn good at what they do and so true to themselves that you just need everyone to get a chance to bask in their greatness? That’s Jill Miller. Jill is an OG to this podcast (seriously, I first had her on 440 episodes ago!) and with the release of her new book, Body by Breath, it was about time I had her back on. I once described Jill as the Beyoncé of fascia—and she still is—but she’s the Beyoncé of breath, too. Jill is a student for life, has built an...