Episodes

Growth for the sake of growth is the mentality of cancer cells—so why are we running our businesses and economy the same way? I’m not against making good money and having a lifestyle you want, but there comes a point where having money turns into hoarding wealth, and charging money for your services turns into exploitation. Charge what you need to have enough, charge what you YOU would pay for a similar service. Anything more than that just keeps perpetuating this bullshit system we’re in. Let’...

If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when they’re deciding how to work with you. Decision fatigue means they might not purchase at all, so make it simple. Let’s chat. Welcome to Maestro on the Mic, a podcast t...

Your AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give us MOAR you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The M...

There’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get repeatable success. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. ...

Just because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through when they aren’t perfect yet, but you can also let things go or change them at any time. If there’s anything you can learn from me and my business, I hope you see that it’s literally never too late to change. Let’...

I have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a website audit. Try it out for yourself, and when you decide you want a second pair of eyes on it, you know where to find me. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners f...

I have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much I loved it. Lo and behold, my new signature offer was born. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life tha...

The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way or another. Backing out of the public space and burying our heads in the sand won’t help anyone and it certainly won’t fix any of this. What we can do is build something better, something that does more good than ...

Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it does again. Everything has always worked, at some point and for some people. Yes, the Instagram we once knew is “dead,” but that doesn’t mean much. The best shot you have at “winning...

Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is right. In the meantime, we just have to keep going, keep creating, and keep talking about our stuff. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen ...

Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you should. The only wrong choice is the one you’re not excited to make. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and bu...

You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. When all three elements align, you have congruency. And when you have congruency, people trust you, and then they buy. Let’s chat. Welcome to Maestro on the Mic, a po...

With everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person, and good people attract good people—we need as many good people as possible to be speaking up, because it truly matters. It all matters. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps o...

In an MLM (or any pyramid scheme for that matter) most people are losing money, and only those at the very top stand to gain anything. Is online business the same thing? It certainly can be! When money is made by selling the idea of money, shit gets sticky. And while financial success isn’t guaranteed when you start an online business, there’s always an opportunity to build something better than everything that’s come before. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps onli...

If you want more followers, you need to be a leader. Look, we’re in an epidemic of cowardice so when someone has the gall to stand for something, they stand out. When I look around at the current “leadership” online—and in the “real” world for that matter—there are no morals and no integrity to be found. We have the chance to be different, to lead people into building a better, kinder world. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passi...

The Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in the trenches need. 2026 is going to be even more of that, and I hope to see you at the next dinner. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passi...

Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so low that you feel salty about them. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your...

There’s always some negative talk around this time of year around New Years resolutions and in my opinion, it’s a tired conversation. If setting a resolution gets you closer to doing the dam thing, then I’m all for it. Seasonality is real, so if starting January 1 works for you—great. If starting in the spring works for you—great. If starting whenever the hell you want works for you—that’s great too. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find th...

The best part of owning your own business is the fact that you can run this thing however the hell you want. Anything you dream can become your reality. Yeah, you still have to solve problems for people and yeah, you’ll have a little more freedom the more experience and clientele you get, but you still get to call the shots. You get to run your dream business and build your dream offers. And the best part is, the more you love what you’re doing, the better results you’ll be getting for your clie...

2026 is just a few short weeks away so I wanted to chat about my online business predictions for the upcoming year and—spoiler alert—they look a hell of a lot alike the predictions I made going in to 2024. Change is hard and it takes a long-ass time, so let that be a sign to figure out what your personal goals are, how to get what you want and need, and focus your attention there. Slow progress compounds, and by 2027, you might be surprised at just how much you’ve accomplished. Let’s chat. Wel...

If you want to do some serious growing, you’re going to have to slow down for a time. It’s like a slingshot—you’ve gotta pull the rubberneck backwards before there’s any forward acceleration. Slowing down can feel like losing, so before you quit in the slow down, make sure you give yourself enough time and a big enough safety net to hold on until you pick up speed again. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impa...

We all know that change takes time, but sometimes we underestimate how long that time really will be, or we let the fact that it does take so long sabotage us—maybe we start out strong, but when we don’t see results ASAP, we slip back into old habits. That’s why the real secret to making a change is tenacity. How much are you willing to work for it? How many times are you willing to get back up and try again? Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owner...

There’s plenty of talk about what we might be missing in our relationships, but do you sometimes feel like you’re missing something in your business? It’s okay to feel dissatisfied with some aspect of your business, but you gotta get clear on what it is you’re missing if you want to be able to fix it. In my experience, it usually comes down to two things: more time or more money. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate...

Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t exist, and commerce isn’t going anywhere either. So you can sell—I probably will in my own way—but make sure you’re keeping your people in mind, not just your profits. Let’s chat. Welcome to Maestro o...