Episodes

The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way that doesn’t involve scamming or lying to people, and selling a path to “success” that isn’t real. I want every single one of us to succeed, and I also am committed to being honest about what it looks l...

If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start getting the right clients into their ecosystem who not only fit your avatar, but are ready to invest and start taking action. So how do you find those people—or better yet—how do they find you? Well friends, we attract what we are, not what we want. Are you acting like the kind of person you want to work with? Let’s chat. Welcome to Maestro on the ...

If you didn’t know, regenerative farming is a practice that aims to restore soil health and natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? […]

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. It can be as simple as that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love....

I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm only rewards either rage bait or meaningless slop, and I’m not having fun the way I used to online. But social media isn’t going anywhere and it’s also an important element of running an online business. So while social media may suck, we’ve got to find a way to use it that feels right. Let’s chat. Welcome to Maestro on the Mic, a podcast that hel...

Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So why then, is there always someone asking to get in on my programs the second I close the cart? In your business, you can do whatever you want, but for me? I’m more interested in working with people a bit more intrinsically motivat...

I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people might make you think, and today I'm sharing exactly how I get it done. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and...

There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement ...

Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more complicated than that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life ...

If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be fraught with anxiety and overwhelm, so let this episode guide you as you start developing yours. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online busi...

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every single little offer you could possibly provide, and having “off-menu offers” is especially helpful for testing new ideas. This way you get to follow momentum and actually do something, with...

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start building something new and better than the bullshit that was before. There’s problems all around us, so let’s solve them. Because at the end of the day, if we want change, then we gotta be the change. Let’s chat. ...

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of your control, but there’s a place for all of us and we get to build the careers (and world!) we want. We can never control the market, or the amount of luck we have, or the privileges we are or are not born with, but we CAN control...

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do that is through 1:1 coaching. Not only that, but direct access to you means you can charge a higher price, and that means you need a lot less clients...

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your offer before you finalize it can help you get some feedback and clarity, AND prove to yourself that you really do know your shit. Let’s chat. Welcome ...

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when you think about your own cancelling and unsubscribing habits, they usually aren’t personal. To me, the goal is to get to a place where you can feel completely objective about getting cancelled on. I...

Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I’ll never advocate for burning your life down without any safety precautions, but if you’re craving something new, you’ll never know if it can turn into something more unless you try it out. When something new comes up, lean in. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate mor...

Lex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’re here just for business advice, you might want to tune out for this episode, but y’all know I always have a few life lessons and reflections to share. Going to Gstaad was definitely a bucket list item and I’m pumped to share the recap of it all with you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find...

Everything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget just how true it is. When you’ve talked and talked about a concept or idea for a while, it feels obvious to you, but every single one of us started out as a newbie in whatever we’re an expert on now. Remember those newbies, and talk to them. They need you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find t...

I love getting ads online, but when I say ads I mean the kind showing me some shorts I’d like to buy, not the kind that tell me my business sucks and I need to hire a coach to make it suck less. Coaching is great—I am one!—but there are people out there that sow insecurity with their ads and promise a magic pill that will fix all your woes if you just give them money. Bullshit. If you’ve seen an ad that makes you feel insecure, it might be worth looking in to, but there’s a chance it’s worth ign...

When the work is as shitty as it is right now, how the hell do you get the people around you to start caring? Well, you don’t. You can’t! It’s frustrating and at times demoralizing, but y’all know I’m all about taking ownership of what you CAN control, instead of allowing yourself to become a victim of circumstance. So you can’t make anyone care, but you can be the first to care, and you can make caring contagious. Make giving a shit cool again. Let’s chat. Welcome to Maestro on the Mic, a pod...

In the same way that history is written by the victors, the social narrative gets decided by the best storyteller. The way the story gets told changes the way that the story is received, which directly effects the outcome of any given situation. When liars, racists, or any other genre of assholes are telling the story, we get a shitty outcome. When we know this, we have a say in deciding who controls the narrative. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business...

Running an online business sometimes feels like like walking to and from your destination uphill, both ways. This shit takes a hell of a lot of work and—especially at the beginning of your journey—often the amount of work you’re putting in doesn’t feel commensurate with the amount of money you’re making. I won’t lie, all of those feelings you might be having are fucking real. But while online business can be a slog every now and then, it doesn’t have to make you miserable. Let’s chat. Welcome ...

It’s summer and if there’s one piece of advice you should take from me, it’s this: your work can wait. Every summer, things start to slow down, and I think you should be one of them. Summer is for being present and savoring all the little moments. So maybe put a pause on your next launch, get outside, and eat some damn fruit. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your...