Episodes

Maybe you feel envious when you see other businesses with large social media followings but friends, having a shit-ton of followers isn’t all it’s cracked up to be. You don’t want that, trust me. And besides, if you can’t show up and provide value for 50, or 500 followers, what makes you think you’d be able to handle 10 times that many? Let’s chat. (This episode is a re-run. Original release date was October 29, 2019.) Welcome to Maestro on the Mic, a podcast that helps online business owners...

Does your follower count on social media actually matter for your business? Of course it does; at the very same time, it doesn’t matter all that much. I’m not going to lie to you—having lots of followers who care about what you’re doing and want to buy from you is clearly better than not having followers. BUT there are plenty of people with “small” followings that do well financially. As with all things in online business, nuance matters here. Let’s chat. Welcome to Maestro on the Mic, a podca...

53 months ago I released this exact episode talking about the fact that if you started then, you’d start seeing success in about 18-24 months. Imagine where you would be today if you had started whatever it is you’d been thinking about when you first heard that episode. It took me several years to build up my business to what it is now, and I never could have gotten here if I didn’t take the first step first. This shit takes time, so if you want to get anywhere in the future, you’ve got to start...

Doors for the Instagram Intensive are OPEN and y’all know that when I’m selling, I’m selling. I’m proud of this Intensive and I know how impactful it can be for your business, so you won’t find me feeling badly about selling it to you. I realized I’ve never done a podcast episode about exactly what the Intensive is and what you’ll find in it if you decide to enroll. I’ve taken over 550 online business professionals through this course, and it’s always filled with the most up-to-date and relevant...

On Monday we talked about the expectation to always be growing and changing your business—and all of that includes how you price your products—but y’all know I’m all for keeping things the same, for as long as you want. Ideally, you can price your services so that you never feel so salty that you want or need to change them, so I’m (re)sharing some tips to help you decide your price points. Let’s chat. (This episode is a re-run. Original release date was November 21st, 2022.) Welcome to Maest...

“So, what’s next?” It’s one of my favorite business questions to answer, and not because I’ve got something new to do or sell, but because I’m keeping everything exactly the same. There’s this pressure to always be doing more, creating more, earning more, but I already have everything I need. What good is “more” when what I already have is more than enough for me and then some? Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate m...

I really want y’all to succeed in your online businesses—that’s why I do what I do!— and one of the most important things you can do for your online business is niche down. We all know that the internet is crowded and noisy, with a million people saying a million things. If you want to cut through that and actually be heard by the people who need your message, you have to get specific. You aren’t leaving money on the table by leaving some people or some ideas out, you’re cutting to the heart of ...

I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you to have all the success you want and make all the moneys, but nothing great can come out of attempting to scale beyond your niche. Let’s chat. Welcome to Maestro on the Mic, a ...

I like to think of myself as an expert at using Instagram for online business, but do the same rules apply to brick & mortar businesses? Spoiler alert: no. Online efforts lead to online clients and in-person efforts lead to in-person clients. In my opinion, there are better places to spend your energy. But that doesn’t mean you should have zero Instagram presence, either. There are ways to use social media for your in-person business. Let’s chat. (This episode is a re-run. Original release dat...

SEO or social media… which should you be focusing on as you build your business? Look, one isn’t “better” than the other, but they both serve different functions and will attract different people. They both can help you, but it’s better to focus on one before the other. So if you’re trying to decide how to grow your business, let me give you some food for thought while you think about where to start. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find th...

Building a business online can be overwhelming. Lucky for you, I’ve been teaching people how to do this now for a while. Whatever questions you have, whatever level of help you need, I can help you. This episode is the crash course version, and y’all already know I’ve got options when you’re ready for more. Let’s chat. (This episode is a re-run. Original release date was January 8, 2024.) Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate m...

I’ve said it a million times before, and I’ll say it a million more times because it bears repeating: if you want to be successful in your business, you have to repeat yourself. Having an online business that actually helps people isn’t about saying a million different things, it’s saying one thing a million times. We all know that it takes reps to get good at something, but it takes reps to understand things from the clients’ side. If you want to get good, you’re going to have to repeat yoursel...

Y’all know I’m big on the seasonality of life and leaning in to it whenever we can. As we get in to this second half of August, the seasons are changing, so let’s live that change, too. I brought back this episode because Emilie is the person who put the concept of spirality and seasonality on my radar and it’s been life changing. It might sound a little “woo-woo” at first but that’s a good thing, I want it to. I want to challenge you to look at the bigger picture, to open your mind to what is h...

August is a transitional month—not fully summer, and not fully fall (or winter and spring for my Southern Hemisphere friends). There’s still time to lean in to what makes summer fun and restful, but now’s the time to start preparing for those fall launches. I’ve got some soft suggestions for you for this august so you can embrace this season of rest while it’s still here, but be ready to hit the ground running when it’s time to get back to business. Let’s chat. Welcome to Maestro on the Mic, a...

When it’s your job to post your life on the internet, getting trolls is an inevitability. There are people who hide behind anonymous profiles and talk their shit for who knows what reason, and no amount of “defending your honor” makes them stop. With an election coming up—and especially since we have a black woman running for president—I have a feeling these internet streets are about to get even more ugly. I can’t make the experience of getting trolls hurt any less, but you definitely have the ...

In the greater scheme of online business—do you know your role? When it comes to enacting change of any sort, it takes all kinds of people, tactics, and techniques, so what it is that you’re bringing to the table? We all have different skill sets, that’s a great thing! What I love doing, you may hate, and vice versa. So what is it that *you* do? If you’re not sure, that’s okay, and I’ve got a tip for you to start figuring it out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps ...

It’s a bit of a tradition now to throw it back to the very first episode of this podcast every 100-episode-milestone because there’s something so cool about hearing just how far I (and this show) have come. Hopefully it proves to you just how much better you can and will get once you just start—especially knowing you won’t be great right away. Let’s chat. (This episode is a re-run. Original release date was March 29th, 2018.) Welcome to Maestro on the Mic, a podcast that helps online business...

In the 6 years since I’ve started this podcast, I’ve somehow recorded 600 episodes. I’m not sure if you know just how much 600 is, but it is a LOT. To those of you who’ve been here from the beginning, and to those of you who are here now, thank you. None of this would be possible without you. To celebrate, I wanted to share 6 lessons that I’ve learned from talking so goddamned much. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, gener...

There’s this thing happening all over social media (and especially on Threads) where AI operated accounts are growing like crazy, and comment sections are blowing up with debates on whether or the accounts are actually humans. It all got me thinking about the numbers we see on social media, if they’re even real, and more importantly, if we should care about them. I’ve never been big on numbers because to me, the real metric for success is connection. Let’s chat. (This episode is a re-run. Orig...

If somehow you’ve been living in a cave and you don’t know who JillFit is, then you’re in for a treat this episode. And if somehow, again, you didn’t know that Jill and I are hosting a live event called #BossUp, then you’ve got even more to look forward to. And if you already know about both of those things, then I don’t even need to tell you how much you’ll love what you’re about to hear. Jill is my business bestie and not only are we committed to doing business differently, we’re both passion...

There is a triangle of truth that you can (and should) be using to filter every business purchase or investment you make. Of course, you can be using this for every purchase in your life, and it stays applicable. We all know that scammers be scamming, so this is a tool you can use to weed out what is and isn’t for you. Let’s chat. (This episode is a re-run. Original release date was December 19, 2019.) Welcome to Maestro on the Mic, a podcast that helps online business owners find their passi...

Is your content too serious? Honestly, I have no clue. Only you know that. What I do know is that the idea of “professionalism” can be taken to an extreme, and that while business are built on solving problems, they’re also built on connection snd being yourself is a big part of that. If you’re a serious person, awesome, be that! But whoever you are, just be you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and...

In an online space that’s so focused on always doing more, getting bigger, doing better, I think you should set your focus on doing things that DON’T scale. If you want influence, you need to build trust, and if you can’t show up for your small following now, how can you ever expect a large following to trust you? Success is in the actions that seem too small to matter. Trust me, they do. Let’s chat. (This episode is a re-run. Original release date was October 3rd, 2019.) Welcome to Maestro o...

Back when I worked as a PT I would have to see up to 24 patients in a 10 hour day. Pardon my French, but fuck that shit. One of my favorite things about starting your own business is that you don’t have to work to some other person or companies pace—you get to work at your own. If you feel good seeing 20 clients per day, great! But if you only have the capacity for 10, 5, or even 2, then that’s great too. Owning your own business means not having to force yourself into work “norms” and instead w...