Marketing Money Podcast

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s worki

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Recent Episodes

Episode 129 | Sharing the Top Secrets of Bank Marketing Success

Posted July 29, 2021 • 00:38:27

Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier...

Episode 128 | Bridging the Talent Gap

Posted July 15, 2021 • 00:33:55

Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient...

Episode 127 | Tuning In New Strategies

Posted June 24, 2021 • 00:38:43

What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information...

Episode 126 | The Virtualization of Folding Money

Posted June 10, 2021 • 00:32:26

How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent...

Episode 125 | A Product of Useful Naming

Posted May 20, 2021 • 00:31:00

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most...