Marketing Money Podcast
This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s worki
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Recent Episodes
Episode 124 | What’s In A Name?
In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value...
Episode 123 | Policy Isn’t Always The Best Honesty
A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more...
Episode 122 | Making MacGuffins Make Money
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists...
Episode 121 | Unique Campaigns Must Stand Alone
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on....
Episode 121 | Unique Campaigns Must Stand Alone
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on....
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