Episodes

In this episode, Barbara and Jarod discuss: What search engine marketing is and the different types of SEM. How a medical practice can maximize their return on investment from any marketing campaign. What an exciting or creative ad is and what it looks like regardless of the industry you are in. Key Takeaways: You have to think of the lifetime value of the marketing dollars you are putting in. It may take some math, but it is worth doing. A Pay-Per-Click campaign is directed specifically to t...

In this episode, Barbara and Steve discuss: The 7 fool-proof tactics of referral marketing. The power of having a book (no matter how short or long). Referrals through presentations, both online and in person. Key Takeaways: You need to have a social media profile that represents you well for when referrals come to find out more about you. Do a really nice and unexpected thank you. Create first steps for new potential patients. Create entry points where people can get an idea of what you do a...

In this episode, Barbara and Jennifer discuss: Being in social media, not on social media. What to focus on with your marketing when you have little money or time. Utilizing your employees as marketers effectively. Marketing cross-generationally. Key Takeaways: The more reviews you get, the more juice you give to the search engines. People get recommendations, then they look up reviews to see what others are saying about you and your practice. You don’t have to spend a lot of money to build a...

In this episode, Barbara and Spencer discuss: Talking to your patients to put yourself in their shoes when considering marketing. What digital metrics you should pay attention to as a healthcare professional. Website accessibility, marketing, and HIPAA compliance. Key Takeaways: Pay attention to the language that the patient or client uses compared to the language that you use. Pick and choose the metrics that you are choosing to pay attention to. The ultimate goal is conversion. To play it s...

In this episode, Barbara discusses: The buy-one-give-one model of business giving. Evolving your business to make a positive impact on communities in need. Knowing why you are giving to a good cause. Key Takeaways: Dozens of companies out there found a way to do a buy one give one model that fits well with their business and their brand. Knowing that you are getting a good product and giving to a good cause often draws people to spend their money at businesses that also serve those in need. G...

In this episode, Barbara and Michele discuss: What makes Simplicity by Michele great for skin using her 30+ years of Dermatology practice experience. The purpose of the different Simplicity by Michele products. Creating products to help serve your patients better. Key Takeaways: There are days where you don’t need sunscreen, but only when you don’t go outdoors. Sunscreens are only effective for 2-3 hours before they need to be reapplied. The skin under your eyes is thinner than anywhere else ...

In this episode, Barbara and Cory discuss: Taking part in the community, not just existing in the community. Growing practice in a small town. A mastermind for men – creating a community of inclusion and fighting isolation. Key Takeaways: Create an atmosphere that is so inviting that people actually want to be there and to be a part of it. Engage them at every touchpoint with a smile. Isolation is the enemy. If you want your business to grow, you need to grow. You have to look at what your en...

In this episode, Barbara and Mike discuss: Why Mike started OrthoLive and Spring Health Live and how he marketed and promoted those. The process of a telehealth call. The benefits and dangers of telehealth. Key Takeaways: As a small startup company, when you’re talking about other companies that are much larger, the hardest thing is, is getting the word out to the people that need to hear your message. Telemedicine is there to supplement and support in-person visits, but won’t be doing away w...

In this episode, Barbara and Mike discuss: A shook versus a book. Top three reasons a main street business owner should consider becoming a published shook author. The process of writing a shook and how to decide how to publish it. Key Takeaways: Physical printed books are still seen as objects of value. It’s key for any type of business or practice owner to be able to articulate unique value. Being a published book author of a real printed book that looks professional that provides helpful i...

In this episode, Barbara and Robert discuss: Setting personal and professional visions. Breaking your vision into baby steps that are actionable and manageable. Being involved in your local chamber of commerce. Key Takeaways: Utilize this unique time we have now to analyze your processes and make your patients and clients happier. Leverage your team to help you reach your goals, which also helps them reach their goals. Spend time with your clients, listen to them, and do something that makes ...

In this episode, Barbara and Lunide discuss: How you get up, dress up, and show up every day. 9 actionable items in HitSavers. Keystone habits that transcend small wins to lasting benefits. Key Takeaways: The attitude of gratitude will elevate your altitude. Your willpower is strongest in the morning – by making your bed, you are boosting your willpower for the day. You have 90,000 thoughts a day. And 95% of those are the same thoughts from yesterday. Read and learn something new every day. ...

In this episode, Barbara and Josh discuss: Why physicians need to have a social media presence and how to choose your social media platform. Working with influencers in your community with a targeted and engaged audience. Being conscious of your marketing, social media, reviews, and other content talking about your business. Key Takeaways: You are responsible for your own branding – don’t stress about being on all channels, but focus on one and dominate that one. Even when the current crisis ...

In this episode, Barbara and Jay discuss: Jay’s transition from chiropractor to coach. The three keys to living a balanced and joyful life. Living a Triple P life. Habits that lead to success in life. Key Takeaways: Choose how you are going to show up each day rather than allowing the outside circumstances to choose for you how you show up. Take targeted actions – working hard alone isn’t enough. Serve others according to their needs, not your needs. Having a written goal is 97% more likely t...

In this episode, Barbara and Colin discuss: How healthcare providers can save $100,000 on their next lease renewal. Top mistakes that health professionals tend to make in lease agreement negotiations. Pros and cons between leasing and buying and how to make that decision. Choosing the best real estate professional to help serve your needs as a health care provider. Key Takeaways: The strength of you negotiating the best terms possible is predicated upon you having multiple viable options. It ...

In this episode, Barbara and Jarod discuss: What search engine marketing is and the different types of SEM. How a medical practice can maximize their return on investment from any marketing campaign. What an exciting or creative ad is and what it looks like regardless of the industry you are in. Key Takeaways: You have to think of the lifetime value of the marketing dollars you are putting in. It may take some math, but it is worth doing. A Pay-Per-Click campaign is directed specifically to t...

In this episode, Barbara and Paul discuss: What makes a good domain name. Branding on domain name extensions and what makes a domain name valuable. The role of domain names in SEO Key Takeaways: If you choose an extension other than .com, it needs to be part of your brand. If a domain name is not available in the .com, and it’s the spelling you like, you should try to acquire it from the owner or look until you find something that is uniquely yours. Once you get the domain name, it’s all abou...

In this episode, Barbara and Sarah discuss: Freeing up time without it costing a fortune in operating expenses. Cleaning up your emails and social media accounts and repurposing created material. Having a social media platform as a medical professional. Staying connected and investing in yourself. Key Takeaways: Match your marketing to your ideal client (pediatricians will have a different marketing strategy than an orthopedic surgeon). Ask people for help. Ask for what your patients want to ...

In this episode, Barbara and John discuss: What SEO stands for and how it can help grow your business. Pushing versus pulling to get users to find you. Claiming your Google My Business. Key Takeaways: There is more to SEO than just building a website. You have to understand the user intent. It’s a journey. Nobody is going to buy something right off the bat. Consider your worth – leave SEO to the professionals and stick with what you do best and are trained for. “If you really want to grow yo...

In this episode, Barbara and Lori discuss: How Lori struck out on her own and grew her business from a one-woman show at the kitchen table to her current 2 agencies. The myth of work-life balance. Lori’s work and activism with suicide prevention and awareness. Key Takeaways: When you are stepping away from work, like on vacation, completely disconnect and give yourself the time away. Be proactive with your customers, don’t just set it and forget it. COVID is going to change the landscape of t...

In this episode, Barbara and Peter discuss: How Peter decided to become a Podiatrist and then continued into consulting. Biggest problems with doctor owners and business owners. The future of private practice. Key Takeaways: Things are hard now, but it will get better. It’s all about mindset – things are going to go well. Train, re-train, test, and hold your people accountable for what the are supposed to do. Running the front desk is one of, if not the, most important positions in your pract...

In this episode, Barbara and Judith discuss: Why physicians should write a book. How a book can get the media’s attention. Having control of your book from beginning to end. Key Takeaways: Having a book reinforces your expertise and starts building media influence. Do not get caught up with all your book knowledge. You have to come across as someone people can talk to without all the jargon that can go with it. Not going with traditional publishing allows you to have more control over every a...

In this episode, Barbara and John discuss: The hunger of those online for experienced, knowledgeable professionals to follow. Earning the trust of the consumer through social media and online content. Utilizing social media as a lead in to working with you more closely. What a platform personality archetype is and how to utilize your archetype in your social media platforms. Key Takeaways: Focus first on who your target customer is and then where they are hanging out and how you can reach the...

Using data to market Doctors’ practices and the use of telehealth (with automation of communications) Principle_WebBased_Launchpadds_Logo.png In this episode, Barbara and Bobby discuss: Creating dynamic content for your potential clients. The future of the delivery of medicine and medical care even beyond the current pandemic. Connecting any program you are using now to Launchpadds. Key Takeaways: Launchpadds can be great for telehealth providers as your target audience is everywhere. Market...

The Best Approaches to Manage Anxiety (helpful for all physicians for their patients during this pandemic) Katherine-on-beach-1-300×200.jpg In this episode, Barbara and Katherine discuss: Taking care of ourselves first – it’s not selfish! Top relationship practices to promote family health. Managing this time of uncertainty and finding purpose and focus. Key Takeaways: Self-care is about a relationship with ourselves. It goes far beyond just activities that we do once in a while. Communicate...