Episodes

In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for a...

In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts prod...

Join Colleen Patterson, Barbara Strain, and Abby Norfleet as they explore medtech innovation and authentic demand from "The Heart of Innovation."

Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.

Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.

Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, p...

Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation. Key Points: Tiffany discusses her journey from analyst to CEO, highlighting key career shifts. Insights into challenges for women in med tech and support for female innovators. The significance of academic collaborations and patient-centered innovati...

Unleash the Power of AI in Medical Technology This episode of the Med Tech Business Academy Podcast dives into the future of healthcare with medtech experts Skender Daerti, Barbara Strain, Scott Alexander, and Tom Hickey. Fresh off key Q1 conferences like HIMSS, the panel discusses the surge of AI applications in MedTech. Discover how AI is transforming medical device training, patient care, and healthcare provider efficiency. Gain actionable insights on navigating the AI revolution in MedTech. ...

Maximizing the phone in a digital world. Secret's from Tom McKesson.

Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024. #ancc, #aonl #ana #magnet #medtech #caredelivery #beckers Articles Discussed: https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/ https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-their-hospital-roles-in-24.html AONL Turnover Study: https:...

In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities. Hosts: Skender Daerti, Barbara Strain, Scott Alexander Key Topics Covered: Economic Activity and Trend...

Recognized as one of the world’s leading consultants in innovation and strategy, Langdon has written more than 15 highly respected books on innovation, now organized as the Innovation Mastery Library. He devised the Innovation Master Plan framework, which is used by major corporations and governments around the world. Recent clients include Airbus (UK, France), UNICEF (US, Pakistan, Nigeria), Tata Group (India), Reliance (India), US Navy, US Coast Guard, Total Energie (France), Ingersol Rand (U...

Health Equity isn't just a catchphrase - it's a revenue opportunity. Listen in as the Women in Medtech Podcast takes on this topic and more in the latest episode of the MBA Podcast presented by the Med-TeXperts.

Do you have a #MedtechInnovation that is going to require the IT department's buy in? Learn how to have the conversation with Healthcare IT Expert Pat Zinno on today's episode of the #MedtechBusinessAcademy!

Today’s episode is going to be the first in the book club series. Our team read Invisible Women by Caroline Criado Perez. This was the McKinsey and Company Business Book of the Year in 2019 and examines the data bias in a world design for me.

Join the Med-TeXperts as they dissect the 2024 #healthcarelandscape with #data. #MedtechBusinessAcademy #MBAPodcast

What do you know about Med-TeXperts Colleen Patterson and Abbi Norfleet? Hear about the #medtechjourneys of these incredible #FemaleLeaders and their #inspirations along the way.

Trying to get your #medtech product into @ClevelandClinic? Don't miss this episode as Chris Schnee of Orion Innovations unlocks the secret formula. Tune in and subscribe!

Today’s episode of the #WomenInMedtechPodcast features Julia Jacobson; CEO of NEXT Medical Products and BLOXR Solutions. Bouncing between factories in New Jersey and Utah, Julia has a passion for domestic sourcing, #WomenOwnedBusinesses, and #innovating new products geared towards #femalepatients and #femaleclinicians.Listen in and subscribe so you'll never miss an episode!

Join the Women in Medtech as they interview Ilsa Webeck. Through her experiences working on many product types, business models and planning processes both in start-ups and multi-nationals, she knows how to see the forest AND the trees. This experience has contributed to the success of emerging ventures and market leaders by uncovering value for new technologies. Welcome Ilsa, thank you for joining us!

In this episode we explore the stories of our team, starting with Barbara Strain and Stephanie Pitts, and hosted by Colleen Patterson. Listen in and subscribe!

Join the Med-TeXperts as they review the Pulse of the Industry report 2023 published by Ernst & Young. Don't forget to subscribe!

Today's guest is Roxanne McMurray, inventor of an airway device for anesthesia and emergency use. Her innovative, award-winning McMurray Enhanced Airway (MEA) is the world’s first distal pharyngeal airway. Thank you Roxanne for sharing your story with the #WomenInMedtechPodcast! https://www.mcmurraymed.com/.

Joe L. Mir is currently a consultant at Excelerant Consulting. He is the author of "Doing the Basics Better" a sales guide for the small business owner. Joe has over 25 years of sales, marketing and strategic account management experience in the medical device industry. He has lead sales and marketing teams at the national and international level. Joe is also a board member at Friends of South Florida Autism and The Butterfly Foundation that collects resources and supplies in order to treat chil...