Episodes

25
Feb. 8, 2023

Ep. 25 The Future of MedTech Sales is Hybrid

Welcome! Join us for this episode of the Medtech Business Academy. Today’s podcast has the MedTeXperts breaking down the traditional medtech model and the future of sales, as reviewed in the McKinsey article: The future of medtech sales is hybrid. The team will be examining the article, reviewing what they feel McKinsey got right, as well as what they are seeing in the environment today.
24
Jan. 26, 2023

Ep. 24 Blocking and Tackling

More than just scoring touchdowns on the football field, it is vital that you start with simple things like blocking and tackling to properly control your game. What are the things that you are leaving on the field, and how do you capitalize on those items? This episode of the MedTech business Academy will focus on how to make some quick and easy adjustments to elevate your team and brand experience.
23
Jan. 10, 2023

Ep. 23 Setting Up for 2023 Success

Welcome to 2023 - the world has changed and not everyone has realized it. This is leaving much of medtech wondering What is happening, and how are we going to manage? How do you lead your sales people, create loyalty and stay connected in the face of the headwinds that we are seeing, as well as capitalize on the tailwinds that exist. Accepting that this is what the world looks like, you can still capture share by being faster, more agile than your competitors. Hear from the Medtexperts today as ...
18
Sept. 22, 2022

Ep. 18 - How do you get decision makers' attention?

How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the same as they were pre-pandemic. Before COVID, the question was who IS a decision maker; today, the latest questions revolve about how to deliver information to the end users in a way that does not get lost in the noise. How do you generate the qualified meetings and make the connections needed to have meaningful conversations that generate sales? Le...
18
Sept. 22, 2022

Ep. 18 - How do you get decision makers' attention?

How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the same as they were pre-pandemic. Before COVID, the question was who IS a decision maker; today, the latest questions revolve about how to deliver information to the end users in a way that does not get lost in the noise. How do you generate the qualified meetings and make the connections needed to have meaningful conversations that generate sales? Le...
18
Sept. 22, 2022

Ep. 18 - How do you get decision makers' attention?

How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the same as they were pre-pandemic. Before COVID, the question was who IS a decision maker; today, the latest questions revolve about how to deliver information to the end users in a way that does not get lost in the noise. How do you generate the qualified meetings and make the connections needed to have meaningful conversations that generate sales? Le...