Episodes

Become the Brand Your Customers Feel Great About Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts with our decisions when it comes to brands. Today, we are diving deep into the science of emotion with Kevin Perlmutter, the pioneering strategist and author of the groundbreaking new book, Brand Desire. Kevin is h...

The Art of The Pivot It happens to the best of us. The calendar is set, the mic is hot, and then the notification pops up—a last-minute cancellation. This week on A New Direction, I faced a choice: scramble to replay an old hit or walk the walk. I chose the latter. This unexpected gap in the schedule wasn’t a setback; it was a perfect metaphor for what we discuss on this show every week. It was a clear sign to talk about the one skill that separates the successful from the stagnant: The Art of ...

It’s Time to Redefine Success for You and Your People In the high-stakes game of business, we are often obsessed with the scoreboard—profit margins, market share, and rankings. But the greatest mentor of all time, Coach John Wooden, taught us that true success isn’t merely about winning; it is about the peace of mind attained only through self-satisfaction in knowing you made the effort to do the best of which you are capable. Too many leaders today are burning out chasing the “win” while losin...

Persuade and Influence for More Effective Selling Have you ever presented a perfectly logical argument, only to have it completely ignored? Most of us believe that if we just explain the facts clearly enough, people will change their minds. But the reality is that decision-making is rarely purely rational; it is deeply rooted in psychology, emotion, and trust. This week on A New Direction with Coach Jay, we are shattering the myth that persuasion is just about having the “gift of gab” and revea...

Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how people, teams, and leaders rise together. In a world where complexity increases and isolation becomes easier; ...

Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on John Palumbo of Bigheads Network to dive deep into The Leadership Disconnect. If you’ve ever wondered why leaders continue to resist the overwhelmin...

Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often falls flat—and how focusing on one transformational number can simplify your strategy, elevate your pe...

Making Your Communication a Game Changer for Your Business Get ready to shift your communication game—live on Wednesday, November 19th at 3 pm Eastern, on A New Direction, I’ll be sitting down with the remarkable Molly Tschang, co-author (with Marshall Goldsmith) of the groundbreaking new book Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.. If you’ve ever found yourself stuck, unsure how to speak up, or wanting to be heard rather than overlooked—this episode is for you. Moll...

Is Your Business Telling the Stories that Sell and add Value? In today’s competitive marketplace, it’s not the best ideas that win—it’s the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Gavin reveals why every leader, CEO, and sales professional must learn the language of storytelling if they want to inspire, influence, and ignit...

The 10 Commandments to Marketing and Persuasion I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, or you’re trying to build a community but can’t quite crack the code — this conversation will flip a switch. We’ll dig into the ten “commandments” he lays out for how to master marke...

The Opposite of Leadership…Wait for it…It’s Drama I’m really excited for this week’s episode of A New Direction, because I’ll be sitting down with best-selling author Charlie Sheppard, whose work jolts us out of the endless cycle of workplace drama and into — you guessed it — leadership by choice. In his book Save Your Drama for Your Mama: Drama or Leadership is a Choice, Charlie makes it clear that drama isn’t just annoying, it’s corrosive. It creates what he calls the “Drama Triangle” — where...

Help Others Find What They Don’t Know What Their Needs Are Join me on A New Direction as I sit down with Bill Shander, author of Stakeholder Whispering: Uncover What People Need Before Doing What They Ask. Bill’s premise is bold and true: most customers, clients, and bosses don’t actually know what they need; they only know what feels familiar enough to ask for. Our job isn’t to take the order—it’s to uncover the real needs with empathy, curiosity, and skill. That’s the heart of Stakeholder Whi...

Lead by 3 – Leadership with Simplicity A New Direction brings you an in-depth conversation with retired Naval Academy alum Steven Mays, author of The Power of 3: Lessons in Leadership. If you’ve ever felt overwhelmed by the endless “leadership frameworks,” this episode is a breath of clarity. Steven cuts through noise using a foundation rooted in three—three pillars, three practices, three indispensable commitments. It’s concise, potent, and built for people who lead under pressure. In The Pow...

Becoming More Requires You Becoming Different Join me live on A New Direction as I sit down with best-selling author, business leader, and transformational coach Dianna Kokoszka to talk about her incredible new book Becoming More: You Can’t Get Better Until You Get Different. If you’ve ever felt stuck in your routines or wondered why progress feels just out of reach, this conversation will inspire you to break free from old patterns and step boldly into the growth you’ve been craving. Dianna h...

Leading with Hospitality is Not Going to Be Easy… But it will be Effective What does it truly mean to lead with heart? This week on A New Direction with Coach Jay Izso, we welcome Taylor Scott, author of Lead with Hospitality: Be Human. Emotionally Connect. Serve Selflessly. In a world where leadership often gets reduced to strategy, numbers, and bottom lines, Taylor brings us back to the core truth: people want to feel valued, cared for, and connected. Get ready for an eye-opening conversatio...

Can Empathy Drive Productivity and Profit? Yes! What if the greatest leadership superpower wasn’t authority or strategy—but empathy? On the this episode of A New Direction with Coach Jay Izso, my guest Dr. Melissa Robinson-Winemiller unpacks her book The Empathic Leader and explains how empathy, when connected to Emotional Intelligence (EQ), is transforming leadership in ways that boost profit, productivity, and innovation. Too often, leaders feel pressured to prioritize numbers and outcomes ...

7 Strategies to Build a Better Now in Life and Business In this episode of A New Direction with Coach Jay Izso I have a powerful conversation that could change the way you experience every moment of your life and your business. My guest, Greg Bennick, speaker, humanitarian, and author of the inspiring new book Reclaim the Moment: 7 Strategies to Build a Better Now, joins me to share how to stop letting life and your business slip by and instead start living it with intention. Greg has spent ye...

How Peer-to-Peer Networks Will Surpass the Best CEO Driven Companies What if your smartest move as a leader is to stop trying to be the smartest person in the room? Join me on A New Direction with Coach Jay, as I sit down with Rod Collins, author of Nobody Is Smarter than Everybody: Why Self-Managed Teams Make Better Decisions and Deliver Extraordinary Results. We’re diving into the playbook that replaces top-down control with collective intelligence through peer-to-peer teams—and shows why the...

26 Jerks in the Work Place…Are You 27? Your workplace should be a place of growth, teamwork, and purpose—but what happens when one person throws it all off track? In his new book The One-Minute Jerk at Work, Rich Salon—better known as “Rich the HR Guy”—shines a bright light on the subtle (and not-so-subtle) ways toxic behaviors can creep into your office and derail your career. On this episode of A New Direction with Coach Jay Izso, we’ll unpack these behaviors, why they matter, and what you ca...

Business Start Your Engines with 5 Flags to Enhance your Sales and Strategy Why do so many companies struggle to grow—even when they have talented sales teams and visionary executives? On the next episode of A New Direction, I, Coach Jay Izso, sit down with Wall Street Journal Best Selling Author Scott Edinger to discuss his latest book, The Growth Leader. Scott’s research uncovers a costly disconnect between the C-Suite and the sales force—driven by the fact that business strategy and sales st...

Don’t confuse Human Hacking with Manipulation…Like Everything there can be a Dark Side, but Now When It Is Used for Good What if you could ethically influence others, build instant rapport, and create lasting positive impressions—just by understanding human behavior more deeply? On the next episode of A New Direction with Coach Jay Izso, we welcome Christopher Hadnagy, world-renowned social engineer, cybersecurity expert, and bestselling author of Human Hacking: Win Friends, Influence People, a...

Never Give Up on Your Dream… How Baseball and More can Teach us Lessons That Can Encourage Us to Keep Pursuing our Dreams in both Life and Business. What if the path to your biggest dreams wasn’t found in swinging for the fences, but in mastering the little things? On the next episode of A New Direction with Coach Jay Izso, we welcome Joel Goldberg, Emmy Award-winning broadcaster, television host, and veteran reporter who travels with the Kansas City Royals. Known for his front-row seat to Maj...

Get Your Aging Career Car Back in Shape to Take On the New Roads Is your career running out of gas? Maybe it’s time for a tune-up—and this week on A New Direction with Coach Jay Izso, we’re pulling into the garage with author, career expert, and former pastor Chris Fontanella. His latest book, Overhaul Your Career: Seven Tips for Restoring Your Classic Model for New Roads, offers a powerful roadmap to get your professional life humming again—whether you’re changing lanes, stuck in neutral, or l...

Leadership Lessons from the Legends: Pat Summitt and John Wooden This week on A New Direction with Coach Jay Izso, get ready for a masterclass in leadership, personal growth, and lasting impact as we welcome back breakthrough coach and best-selling author Brian Biro. His latest book, Lessons from the Legends, dives deep into the coaching brilliance of two of the greatest leaders in sports history—Pat Summitt and John Wooden. Join us for an inspiring, practical conversation rooted in the values ...