Episodes

The late great women’s basketball coach Pat Summit once was reported being asked about her secret to winning championships, she said, “recruit great players”. Jim Collins in his book “Good to Great” alludes to recruiting great employees in his quote, “If I were running a company today I would have one priority above all others: to acquire as many of the best people as I could…” The fact of the matter is if you want to recruit the best people you have to have something to offer them. The same is ...

It has been said that “all work and no play, makes Jack a dull boy”. In today’s society it seems that we just want people to work. But maybe the real truth is we need balance in our work. Not just play, but the idea that the workplace is a fun place to work. Study after study has demonstrated that workplaces that have fun are more productive, more creative, and create employee loyalty. It then begs the question: “Would you call your workplace a “fun” place to work? With the number of people who ...

Perhaps one of the greatest challenges we all have is presenting in front of others. So often when it comes to presenting we major on the minors and minor on the majors. The major of course making sure you are presenting you authentically. You can have all the presentation skills down pat, but until you realize that YOU ARE THE PRESENTATION it will not make any difference, because nothing substitutes for the authentic you…you simply cannot fake it. Thankfully for you and I best selling and gold ...

As a coach I am often called because the owner, founder, or CEO wants to change their business. There is this belief system that the business is it’s own entity and that you magically can change the business. However, the truth is if you want your business to truly change then the owner, founder, or CEO is the one who must change first…and that is not always easy. On this episode of A New Direction I have the privilege of talking change with executive coach and author Michael S. Seaver. We talk ...

How many of you dream of being your own boss? You know owning your own company. It all sounds pretty cool until you look at the lives of those who build it from the ground up and all the struggles it takes to get to financial success. How do you stay resilient when life throws you a curve? Like your parents dying. No money. Feeling Lost and alone. So what you do you? Well if you are Elliott Noble-Holt, you turn a $500 dollar gift card into a copy machine and start a business. And he joins us thi...

No doubt about it, obtaining new customers will cost you more than retaining your current clients. But what happens if your customers do not return? Or worse yet what happens if your clients leave? We all know the answer…you are going to spend more money on customer acquisition. More expensive marketing dollars to try to convert “tire kickers” into customers and then try to convince them to be a long term client. There is a better answer. Donna Weber is a Customer Onboarding Expert and she retur...

We have all heard of democracy, The problem is we only think of it as a government entity. The problem is as democracy is outlined most governments that say they practice democracy do not practice the principles. Founder and CEO of Worldblu Traci Fenton joins us on this episode of A New Direction to enlighten us to understand what a true democracy is and how when applied to the workplace has demonstrated to increase profit, provide employee stability, and increase employee dedication. Trace Fen...

Everyday we are in a negotiation…in fact we are in negotiations throughout our day. You are negotiating with your self if you want to continue to read this post. You may be in negotiation with your spouse, child, boss, co-worker, or friend. You may be in an industry as an attorney or real estate professional where negotiation is the key to your business. The fact is negotiation is what we do to get what we want every single day. How are your negotiation skills? Not worry whatever they are get re...

When it comes to learning about business there is a great deal to be said about getting a solid college education. And yes an MBA helps when it comes to learning about business, but perhaps the greatest lessons are learned after school is out, the school of the real world begins. Rael Bricker is originally from Johannesburg, South Africa, but lives in Perth Australia. He has a Master’s Degree in Engineering and MBA but that is not what makes Rael Bricker‘s story so amazing. What makes Rael’s sto...

Let’s be honest the world is changing at an amazing pace. Technology is moving so fast that as soon as you purchase technology it is already obsolete. As we come through the pandemic we have watched which companies were able to handle change and which ones sadly could not. The other fact is that if we are not willing to change, or chose to ignore it. those businesses will die. And then there are times when businesses try to change, but fail, because rather than understanding how to make the enti...

When it comes to work freedom is the last thing we think about. Most of the places we work at for instance use some sort of a hierarchy. But what if you could truly have freedom at work? What if you really mattered? What if your opinion mattered? What if you were given more choices within your job? When we think about those questions depending where you are at in the hierarchical chain you may see it as a utopia or simply impossible. On this episode of A New Direction Founder and Owner of WorldB...

We have all been through and continue to go through crisis. For the last two plus years we have been dealing with the pandemic. We have seen businesses crumble, people scatter, emotions rising. The truth is leading in a crisis is not easy. Now we have Russia invading and starting an unprovoked war with the Ukraine. Talk about leading in a crisis, no one is envious of what Volodymyr Zelensky the President of the Ukraine must face every day. When it comes to leading in a crisis this week’s guest o...

When it comes to our job search we often get the same old tired advice. Many job search professionals will want to focus on your resume, cover letter, or your network. And while those things have value we often miss the most important element in our job search…YOU. As our authors Cathy Wasserman and Lauren Weinstein on this episode of A New Direction describe it, “we can have a tsunami of emotions”. Those emotions coupled with our mindset will affect our motivations. Then add to that your values...

We place a great amount of stock in what people say, but perhaps we have that wrong. We more than likely should pay closer to the body language of the person because that may be more of a give away of what that person is thinking. Most of us are fascinated with body language when it comes to deception and lying. Most of us also believe we can detect lying accurately in others say with their body, but the truth is you are only about 50% right. True experts are 90% accurate. But body language is i...

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story. Why? Because our brains are naturally wired to hear and relate to a story. Also, because we all have one. What is more every story is unique which means that your story becomes a differentiator when it comes to your marketing. The question becomes how do you tell your marketing story? Well thankfully the founder, CEO and Chief Storyteller of WordWrite PR Paul Furiga returns again on this...

We all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens with in them. But some how in business we get a disconnect between storytelling and our brand. Sure we will spend tons of money on marketing, believing that it is making a difference. But we are perhaps missing the greatest marketing advantage each of us have…and that is telling your story…your unique story that could be resonating with more potential customers and clients. The fact is y...

We all know the statistics…the number one reason why people leave their job is their boss. But we also read how managers are frustrated because they cannot seem to motivate their employees to be as productive as they need the to be. Honestly when it comes to this relationship it appears to be no relationship at all. The fact is this relationship should be a partnership. A partnership that resembles a marriage. But instead this partnership appears to be looking for reason to dissolve or get a div...

Most of us do not realize it, but the fact of the matter is most of our behavior is guided by fear and a resistance to change. We are susceptible to FOMO “fear of missing out”, or we fear that we may lose what we have. We may jump from relationship to relationship because we have an unconscious fear of commitment, or we may fear we are not loveable. The media uses fear to keep us engaged. Fear can be used to manipulate us and make us do thing we would not ordinarily do. In this episode of A New ...

As a leader we are called to be problem solvers. But we are also called to be great communicators. If we cannot communicate effectively…well…we will not be a leader for long. The part of communication in leadership that is rarely talked about is the “language” of leadership. Yes it is true or language can be affected by our tone, but language can also be the words we use, and how we use them. Language can be found in our authenticity or lack thereof. It also is comes in the language of giving ho...

Whether you are a solopreneur, entrepreneur, start-up, B2B, B2C, small business, corporation, profit or non-profit we all should have a desire to see your organization operate at it’s highest level. There are three critical parts to every organization, culture, people, and leadership. And if any one of those areas are week or off track so is the entire organization. Thankfully former CEO of Cintas Corporation Robert Kohlhepp joins us in this episode of A New Direction to help you steer your orga...

Do you really know your customer? What percentage of your customers come back to you to do business with you again? Do they love you so much that they tell other people about your business and get you referrals? If you don’t like the answers to these questions, or are hesitant to answer these questions, then chances are you do not know your customers as well as you think you do, and they do not like you as much as you thought they did. In this episode of A New Direction World Renown Customer Suc...

What does climbing Mount Everest have to do with being an Entrepreneur and a Start-Up Company? Turns out pretty much everything. If you are considering a Start-Up then the truth of the matter is you are on a journey. And that journey is pretty much of a climb that is beset with potential pit falls and altitudes that you have never experienced. In fact if you are an entrepreneur with a Start-Up then you need to know that like climbing Mount Everest you cannot not go straight to the top, you have ...

I remember working for a Division 1 University and a person that I worked with was frustrated with the younger generation at the time and he said, “They need to get over it! You don’t go to fun…You go to work!” Sadly when it comes to work and fun that attitude still seems to prevail. There is mistaken belief that work and fun are like oil and water and the two don’t mix. However as Dr. Bob Nelson points out on this episode of A New Direction if you want more productive employees, loyalty, and a ...

Money. When we hear it, it brings all sorts of emotions. It seems some people have money and others don’t. And yet, there are those who by most standards do not make much money, but wind up millionaires at the end of their life. How is that possible? This is why on this episode of A New Direction author and financial planner Clark Kendall talks about money how to accumulate it, how to avoid debt and how to become a millionaire in the course of a life time. Clark Kendall’s book is entitled “Midd...