Up + Adam with Adam Montiel

Matchfire is celebrating 25 years, and for a San Luis Obispo-based agency, its reach has been anything but small. In Part One of this special Up+Adam Matchfire Monday conversation, Matchfire President Joey Leslie and Executive Creative Director Lea Brandy join Adam to talk about how a company rooted in SLO CAL grew from the early days of eBay, online fundraising, and digital community into an agency working with major brands, nonprofits, and organizations around the world. The conversation gets

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Two seats. One vote. And a pretty big change to the way San Luis Obispo elects its City Council. SLO City Manager Whitney McDonald joins Adam Montiel on Up+Adam to break down the new Citywide Single Vote system ahead of the November 3, 2026 election, why the city made the switch following a California Voting Rights Act challenge, and the one simple thing voters need to remember: vote for ONE City Council candidate, even

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza Who knew some of the most fascinating art on the Central Coast was born on the battlefield? From World War I artillery shells transformed into intricate sculptures to the original viral sensation of World War II, "Kilroy Was Here," there's a whole lot of creativity, humanity, and history hiding in plain sight at the Central Coast Veterans Memorial Museum in San Luis Obispo. As Up+Adam continues its partnership with the City of San Luis

Adam & his bride produce a makeshift radio station for wedding guests while eating lunch. This is the complete produced production with all songs, imaging, sound design, as well as stories from the Bride & Groom. Montito Station Voice: Jojo Lopez Produced by Adam Montiel Songs by various individual artists DJ: Andy Morris If you would like one of these for your wedding, connect with Adam, at https://adammontiel.com/connect

This was the first two pieces played at the wedding. The first here is audio from Adam's Dad, they called him Opa, recorded a couple weeks before he passed away a few months ago. Adam reminded him of the business mantras he had written on his business card, and stuck to his medicine cabinet mirror when Adam was growing up. George Montiel, Adam's Dad, reflects on those, and we learn it can apply to love as well. This audio was recorded by Adam in talks with his dad over a day they spent together

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking BEFORE THE BILLIONS OF STREAMS, THERE WAS A STOP SIGN IN AGOURA HILLS. Before Hoobastank became one of the defining bands of early-2000s rock, Doug Robb and his bandmates were making flyers at Kinko's and taping them to stop signs, hoping somebody would show up to their next gig. And Adam Montiel remembers those signs because he went to Agoura High School with them. Now, 25 years after their self-titled debut album, Hoo