He Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips
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Recent Episodes
Dominating Category Design with Kevin Maney
Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies...
How to Scale and Create Content with Dave Snyder
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and...
What is a brand with Jaci and Michael Russo
Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, “What is a Brand?”
At...
The Importance of Relationships in Branding with Rob Kessler
In our “5 R’s of Branding,” the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way...
Consumer Behavior and Branding with Aaron Ahuvia, Ph.D.
At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires....
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