He Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips
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Recent Episodes
Brand Touchpoints
From how your desk assistant answers the company phone to the way your signature looks on official emails. Touchpoints are the things out in the world...
The 5 R’s of Branding
Every good plan has a beginning and the 5 R’s are your first steps to powerful branding. In this episode, Jaci guides you through the cornerstone...
Personality Type
An ad is never “just an ad” to the right eyes and ears. In this episode, Jaci discusses the 4 personalities types your brand will come across as...
Audience Profiling
Understanding who you’re talking to is a crucial step in understanding how to market your brand. In this episode, we guide you through creating and...
Message Matrix
In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand. It’s not enough to have something...
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