Episodes

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, to discuss his thoughts about the progression of AI tools, the need for alignment within organizations, and his experiences as a marketer in an ever-evolving industry. Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses, helping numerous companies build their marketi...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall Street Journal best-selling author, to talk about the importance of accepting and efficiently adapting to change in the business and branding industries. Brian Will is an industry expert in sales and management consulting, a two-time Wall Street Journal best-selling author, and a serial entrepreneur ...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands – specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B marketing and how leveraging AI tools has helped him stay ahead of the game. Eric Quanstrom is the Chief Marketing Officer at CIENCE, a B2B lead generation service, where he focuses his expertise on growth, sales, and marketing strategies to develop programs with quantifiable objectives to measure results. During his time at CIEN...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) is affecting marketing and branding strategies (but not the way you might think). Adam Warner is the Director of Field Marketing at GoDaddy. In his role, Adam raises brand awareness through events and community discussions. His expertise and experience allow him to speak to the ins and outs of field ...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jodi Daniels, a privacy/security specialist and author, to discuss how to protect your brand and your brand’s reputation from privacy and security threats online. Jodi is the founder & CEO of Red Clover Advisors, co-host of the She Said Privacy/He Said Security podcast, a national keynote speaker, and co-author of the Wall Street Journal Best Selling Book, Data Reimagined: Building Trust One Data Byte At A Ti...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years – specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, and navigated continued growth.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jason Berkowitz, SEO extraordinaire, to learn about search engine optimization (SEO), how to properly use SEO, and how to “break the web” to make sure you’re at the top (where you deserve to be). Jason Berkowitz is the founder and SEO Director of Break the Web, a search marketing agency that specializes in Search Engine Optimization (SEO) and paid advertising. Jason has been sharing his expertise in SEO and d...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help you create better systems within your company and change how you view branding and sales. Jonathan Pritchard is the founder of ZAVANT enterprises and the author of multiple books focused on the power of applied psychology. Prior to founding ZAVANT, Jonathan toured the world for 15 years as a Mentalist...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s Women’s Summit at Sea. Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work revolves around the belief that lives, relationships, and leadership can be transformed by developing a stronger sense of self and living a more authentic, vulnerable, ...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dr. Jean Oursler to discuss all things Caveman Brain – from what it actually is, to how to keep your Caveman Brain from preventing growth in your business. Dr. Jean Oursler is a business psychologist, author, performance coach, speaker, organizational development consultant, and the creator of The Caveman Brain Business Growth System™. Dr. Jean’s mission “to leave you better than I found you” motivates her to...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Mila Grigg, the founder and CEO of MODA, one of the most reputable branding agencies in the country, to discuss the importance of personal branding and how building a strong personal brand can change the way you do business. With over 20 years of experience, Mila is an expert in building personal brands, growing leadership equity, and creating marketing and social media strategies. She has worked with a wide ...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” – and why things like employee retention and professional development are vital to creating and maintaining your brand. Tony Rubleski is a bestselling author, business consultant, keynote speaker, and the president of the Mind Capture Group. Tony has over 25 years of experience in the personal development industry and has been featured ...

On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertising to connect in the ever-changing world. Steven Bugg is the President and CEO of Great Lakes Credit Union who believes that his role as “chief enthusiasm officer” is a job where one must utilize tools and resources to create clear messaging. Throughout his career, Bugg has taken on executive leaders...

Chris Bond joins He Said, She Said: Razor Branding™ Podcast to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand. Chris Bond, CEO and Founder of Bluewater, is equipped with 30+ years of experience in Learning and Talent Management, sharing his knowledge through articles, speaking, and consulting. He strongly believes that companies should focus on relationships, impact, and flexibility to improve processes, reduce expe...

Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand. Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular, has provided her with a unique insight into the best practices, what to look out for, and what to avoid. She specializes in brand stra...

Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life. Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook available on amazon that teaches you how to build big relationships by hosting small gatherings....

Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories. Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business...

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing digital world. It’s a problem all businesses face as they try and keep up with demand, while also protecting the integrity of their brand. Dave provides great insight on this topic, in an entertaining and enlightening conversation. Dave Snyder is the CEO of CopyPress. His background in SEO, social ...

Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, “What is a Brand?” At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage. In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in brandi...

In our “5 R’s of Branding,” the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time. Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, She Said, Razor Branding™ Podcast. Before Million Dollar Collar, Rob built a screen printing and embroider...

At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.D., the world’s leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our myster...

A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to discuss this is Lindsay Pinchuk, an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom. Lindsay’s lent her expertise to 200+ television segments, given interviews on 40+ podca...

Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, is an active Professional Speaker, and start The Tumalo Group, providing sourcing, advising, and consulting. His clients include various industries, celebritie...