Episodes

Aug. 4, 2022

Entrepreneurial Branding with Travis Rosbach

Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, is an active Professional Speaker, and start The Tumalo Group, providing sourcing, advising, and consulting. His clients include various industries, celebritie...
July 21, 2022

B2B vs B2C Branding with Rob Kirkpatrick

B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us to discuss his experience with B2B branding and how to connect with businesses on an emotional level. While Rob’s current role is guiding marketing effor...
July 7, 2022

Choosing the Right Agency with Jonathan Sachs

Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the areas of eDiscovery, managed review, forensics, cyber, and expert consulting, Jonathan is responsible for all aspects of the iDiscovery Solution’s sales an...
June 16, 2022

Leveraging Research to Find Your Audience w/ Jen Swanson

Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace. Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to provide some insight on how research plays a large part in finding your audience, is the Associate Director of Marketing for AAAASF, Jen Swanson,...
April 27, 2022

Razor Branding™ Podcast LIVE: 2.17 with Maureen Dugas Foster

Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.
March 9, 2022

Razor Branding™ Podcast LIVE: 2.16 with Leigha T. Porter

Joining the Razor Branding™ Podcast is Leigha T. Porter, founder and artistic director of F.I.R.E. Expressions Performing Arts Conservatory.
Nov. 29, 2021

Razor Branding™ Podcast LIVE: 2.14 with Michael Frugé

Joining us on Razor Branding™ Podcast LIVE is Michael Frugé, owner and operator of Parish Rice.
Nov. 10, 2021

Razor Branding™ Podcast LIVE: 2.13 with Loren Feldman

Joining us on Razor Branding™ Podcast LIVE is Loren Felman of 21 Hats.
Oct. 22, 2021

Razor Branding™ Podcast LIVE: 2.12 with Michael Murdoch and Robbie Dale

Join us as we visit with Michael Murdoch and Robbie Dale, founders of The House and Story Cube.
Sept. 23, 2021

Razor Branding™ Podcast LIVE: 2.11 with Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC

Joining us is Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC with Pax Renewal Center.
July 20, 2021

Razor Branding™ Podcast LIVE: 2.10 with Stephen Ortego & Peter DeHart

Joining us on Razor Branding LIVE are Stephen Ortego with SO Studio and Peter DeHart with Make Made to discuss Downtown Lafayette’s new wayfinding system.
July 6, 2021

Razor Branding™ Podcast LIVE: 2.9 with Lauren Kane

Joining us is Lauren Kate, Pitch Strategist and Founder of VC Worthy Business.
July 6, 2021

Razor Branding™ Podcast LIVE: 2.8 with Stephanie Hilton & Bayleigh Frickey

Joining us are Stephanie Hilton and Bayleigh Frickey, creators of the new dating app called The Meetery.
June 9, 2021

Razor Branding™ Podcast LIVE: 2.7 with Greg Salazar

Internet sensation, Greg Salazar, joins us on the Razor Branding™ Podcast to discuss how his YouTube channel turned into his full-time career as a content creator. Tune in as he shares how he made his big dreams came true with hard work and perseverance.
May 19, 2021

RazorBranding™ Podcast LIVE: 2.6 with Park Howell

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force.
March 11, 2021

Razor Branding™ Podcast LIVE: 2.5 with Rob Wise

Joining us is Rob Wise – CEO and co-owner of ITinspired. In eight years, ITinspired has been honored with the Inc 5000, Inc.’s Best Places to Work, Louisiana Growth Leader, and LSU’s Top 100 Tiger Led Businesses awards.
Feb. 18, 2021

Razor Branding™ Podcast LIVE: 2.4 with Jennifer Weishaupt

Joining us on the Razor Branding Podcast is Jennifer Weishaupt – Founder and CEO of Ruby Slipper Cafe/Ruby Slipper Restaurant Group.
Feb. 1, 2021

Razor Branding™ Podcast LIVE: 2.3 with Michael Russo & Jaci Russo

In celebration of brandRUSSO’s 20th Anniversary, we will be talking with the founders of the agency, Michael Russo and Jaci Russo – with guest moderator, Melissa Bowen.
Jan. 15, 2021

Razor Branding™ Podcast LIVE: 2.2 with Melissa Bowen, with Wholehearted Living Membership & Community

Join us as we visit with Melissa Bowen – Counselor/Performer/Seeker. A Who Dat, theatre geek, chocolate lover, cat lady, and wife.
Nov. 24, 2020

Razor Branding™ Podcast LIVE: 1.31 with Ekaterina Solomeina

Ekaterina Solomeina is a designer, innovator, entrepreneur and educator. She is also co-author of the British Design book and co-founder of Future London Academy. Ekaterina feels passionate about design, education and is a regular speaker for creative and business organisations, conferences and educational institutions across the globe, including TEDx, OFFF, The Next Web, Brunel University, Yandex, Outreach Digital and others. She is also a consultant for various creative agencies, including NB ...
Nov. 19, 2020

Razor Branding™ Podcast LIVE: 1.30 with Sam Oliver from ACA

Join us as we speak with Executive Director at Acadiana Center for the Arts, Sam Oliver
Oct. 29, 2020

Razor Branding™ Podcast LIVE: 1.29 with Ben Powers

Joining the Razor Branding Podcast is Ben Powers – Founder & Partner at Developing Lafayette
Oct. 28, 2020

Razor Branding™ Podcast LIVE: 1.28 with Lauren + Laken with Something Borrowed Blooms

Joining us is Lauren + Laken with Something Borrowed Blooms, a rent and return floral boutique.
Oct. 27, 2020

Razor Branding™ Podcast LIVE: 1.27 with Amber Robinson & Patti Holland

Coming to the Razor Branding Podcast is Amber Robinson , and Jackie Vargas-Beitia with Bayou Vermilion Preservation Association & Patti Holland with the TECHE Project.