Episodes

Visiting with Rob Kirkpatrick (Townsquare Media, CNN, Fox Television). Rob is an award-winning editorial leader, content creator, and experienced storyteller who thrives on breaking news, emerging media trends and digital content distribution.

brandRUSSO’s introductory LIVE podcast with Jaci and Michael Russo.

Customer Relationship Managers (CRM) are more important now than ever before. Being able to build that relationship (from a distance) will be crucial to a company’s survival, even thriving, during this time. Check out the 9 ways to build your CRM to build your brand. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space to best suit you. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry, and your services provide better solutions than the other options. Everyone would pick your company if they just knew more about you. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Yo...

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 ...

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 ...

First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything.

This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound just like everyone else, and if your products appear to be just like everyone else, and if your organization is just like everyone else – then people are going to choose everyone else. If you don’t have a specific thing that makes you different and that makes you better, then why in the world would any...

Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme. Instead of just being a little too big or a little too small, if you are using a general “one size fits all” message you are guaranteeing that the message will connect with no one. That is a lot of wasted time, money, resources, and effort. For information on these st...

Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in value). So, for investors, football isn’t the only thing providing high blood pressure in the Superdom...

A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold Brand When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold Brand When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twi...

Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner. They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs. For information on these strategies, check out these Razor Branding Blogs: When Going Negative Goes Wrong University asks Louisiana ...

Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.” For information on these strategies, check out these Razor Branding Blogs: University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand Learn to Build Your Brand f...

A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast food chain jumping into the fray and doing their best to grab some of the media headlines. For information on these strategies, check out these Razor Branding Blogs: Don’t Play Chicken With Your Brand Learn to Build Your Brand from the Experts How to Choose the Right Branding Agency...

Looking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for. Click here for information on these talks. And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Human nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains, looks like one large animal that is too big to consider attacking. There is real safety in numbers. For information on these strategies, check out these Razor Branding Blogs: 4 Tips to Help Your Bold Brave Brand Stand Out From the Pack How to Choose th...

I was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever conference 10 years ago, and it was interesting to see how many things have changed (most notably being social media) and what has stayed the same (large agency vs small agency challenges). For information on these strategies, check out these Razor Branding Blogs: How to Choose the Right Branding Agency For You “Stranger Thing...

I was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome. For information on these strategies, check out these Razor Branding Blogs: “Stranger Things” Uses Out of Home Advertising to Build Their Brand Coach Robichaux Built the Brand of Baseball Do Advertising Awards Build Your Brand? Brand Theft: One of these is a lot like the other. And for everyday branding tips f...

Tony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always said, “Being a baseball coach is what I do, it’s not who I am.” That’s just one of the many, “Robeisms” that he is known for using to teach life lessons that go beyond just the game. For information on these strategies, check out these Razor Brandin...

The truth behind awards, their true value, and what they mean to a client’s brand. brandRUSSO was born in February 2001, and like most agencies, we entered our work in all of the award shows, winning more than our fair share of local, regional and national advertising awards. We earned a great haul of glass and metal acknowledging the impressive work we created for our clients. The Telly awards are a favorite being produced by the same company that makes the Oscar. They have some real heft to t...