Episodes

In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do. What I answered him back was that SEO was a lifestyle, not something you do once or twice stick. Sure there are some things t...

In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO to his website. And that is something I commonly hear. SEO is something we do. What I answered him back was that SEO was a lifestyle, not something you do once or twice stick. Sure there are some things ...

Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them. I am often asked what are the best and I think in fairness it depends on what you are trying to do. But in today’...

Okay I’ll admit it, I am a big fan of WordPress. The whys of course is multi-faceted. Although we talk a lot about the ilks of web site builders, the other side of WordPress is how flexible it is and however even Google is now building plugins. So what are plugins. They are ways to expand the functionality and capabilities of a basic WordPress site. And there are thousands of them. I am often asked what are the best and I think in fairness it depends on what you are trying to do. But in today’...

I’ve been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were that one talking point that SEO companies used as a metric of success. After all to some degree SEO in the old days centered around the more keywords the more traffic and therefore more success. And although I can say that the more keywords ‘may’ c...

I've been doing SEO along time and keywords have been around since the first boolean searches. The premise is simple. You add a word to a page and the Boolean search comes along finds those words and returns the answer. Though the years, keywords were that one talking point that SEO companies used as a metric of success. After all to some degree SEO in the old days centered around the more keywords the more traffic and therefore more success. And although I can say that the more keywords 'may' c...

Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like WordPress, the old directory structure is mimicked inside the permalink functionality. What most folks don’t understand this is the impact on seo that can be gained from properly structuring you’re URLs. In today’s e...

Using the right permalink and how to build one is often lost in modern day web building. For those of us that have been around 20 years, we remember the days of building a site with actual directories and publishing with dreamweaver or Microsoft Front-page. Now with CMS system like WordPress, the old directory structure is mimicked inside the permalink functionality. What most folks don't understand this is the impact on seo that can be gained from properly structuring you're URLs. In today's e...

In today’s Internet Marketing Clinic we talked about how to do Email marketing with the Vertical Web way of doing this. Since the pandemic Vertical Web has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we are out here and we are available. We have done the same with several clients and we have been able to re-establish relationships with previous customers and restarted a sales ...

In today's Internet Marketing Clinic we talked about how to do Email marketing with the Vertical Web way of doing this. Since the pandemic Vertical Web has started working with email marketing to help our clients stay in touch but also we have realized that we can create a circumstance where we are reminding folks that we are out here and we are available. We have done the same with several clients and we have been able to re-establish relationships with previous customers and restarted a sales ...

We do a lot of talking about how to do SEO but we often don’t talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I’ve always said give me a search term and I’ll tell you what you need to do to get here and this is some of the how I make those determinations. SEO is a series of doing things right mathematically and tools can help you learn what you need to do and how to do it bette...

We do a lot of talking about how to do SEO but we often don't talk about the tools we use and why we use them. In this episode we talk about the tools but also how I use them to make decisions on how to move a page up in Google. I've always said give me a search term and I'll tell you what you need to do to get here and this is some of the how I make those determinations. SEO is a series of doing things right mathematically and tools can help you learn what you need to do and how to do it bette...

Sometimes it is good to go back to basics. In today’s episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business. The topics I cover are: What is SEO anyway? And, why does it matter? There seems to be a lot of confusion on how this is executed and when is the time to ‘start’ SEO instead of understanding successful SEO is more of a foundational item for it to be successful long term. We talk extensively about key...

Sometimes it is good to go back to basics. In today's episode, I take a look at what are the basic principles of SEO and why every business owner needs to have an SEO strategy for their business. The topics I cover are: What is SEO anyway? And, why does it matter? There seems to be a lot of confusion on how this is executed and when is the time to 'start' SEO instead of understanding successful SEO is more of a foundational item for it to be successful long term. We talk extensively about key...

Episode 112 is something I speak about a lot which is what web building tools or platform is good to use. As I teach these classes many point out their tools/platforms don’t have the ability to do what I’m suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but little more and simply do not need the standards that are needed. Additionally it is estimated that 94% of all sites built with tools like Squarespace, Wix Weebly, Web.com or even Shopi...

Episode 112 is something I speak about a lot which is what web building tools or platform is good to use. As I teach these classes many point out their tools/platforms don't have the ability to do what I'm suggesting. That is because they are platforms that have the most rudimentary SEO functionality built-in but little more and simply do not need the standards that are needed. Additionally it is estimated that 94% of all sites built with tools like Squarespace, Wix Weebly, Web.com or even Shopi...

Todays’s podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it’s a few months away but it’s coming fast!) Google Webmaster Tools We talk about webmaster tools and why every site should have it set up. The easy way to do this is by using Sitekit from Google. We reviewed how and why you should add a sitemap to your website What are some of the more problematic errors you can see and how do you fix them What are core web vitals...

Todays's podcast covers a bunch of different SEO topics as we work on our ultimate end of the year checklist for 2020. (I know it's a few months away but it's coming fast!) Google Webmaster Tools We talk about webmaster tools and why every site should have it set up. The easy way to do this is by using Sitekit from Google. We reviewed how and why you should add a sitemap to your website What are some of the more problematic errors you can see and how do you fix them What are core web vitals...

Technical SEO is a must for anyone that needs to do onsite SEO. Learn here why it is a must and why elements of a page are included. Topics include H1 Tags, Title Tags, and other more technical aspects of a page Read our recent blog post on technical SEO

Technical SEO is a must for anyone that needs to do onsite SEO. Learn here why it is a must and why elements of a page are included. Topics include H1 Tags, Title Tags, and other more technical aspects of a page Read our recent blog post on technical SEO

In this episode, we take a look at the importance of six specific items that will make or break your Google rankings: Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking website on any meaningful terms. We explained why quality content helps and used the example of our Chamber of Commerce podcast we did that helped explain how Chambers affects loca...

In this episode, we take a look at the importance of six specific items that will make or break your Google rankings: Content – Why content is important and how Google may now go as far as to exclude thin or. underdeveloped/uninspired content. Without a strong content footprint, it is very difficult to have a ranking website on any meaningful terms. We explained why quality content helps and used the example of our Chamber of Commerce podcast we did that helped explain how Chambers affects loca...

In today’s episode, we talk about all the things you need to do to make LinkedIn work for your business. Included is a discussion of how to set up your LinkedIn Profile How to manage your business LinkedIn Page Good LinkedIn Etiquette The value of LinkedIn Creating B2B leads How LinkedIn can be a vital part of the Pandemic Pivot Video

In today's episode, we talk about all the things you need to do to make LinkedIn work for your business. Included is a discussion of how to set up your LinkedIn Profile How to manage your business LinkedIn Page Good LinkedIn Etiquette The value of LinkedIn Creating B2B leads How LinkedIn can be a vital part of the Pandemic Pivot Video