Episodes

Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops. Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google’s Knowledge Graph and Google’s use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 t...

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalan...

Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration. Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. ...

Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines. Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaborati...

Jason Davis talks with Jason Barnard about pretty is easy, smart is hard. Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to h...

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela ...

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal...

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a hig...

Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization. Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hype...

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof...

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the D...

Joyan Chan talks with Jason Barnard about how to become confidently visible. Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empower...

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the N...

Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow. Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with...

Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, yo...

Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand? Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The...

Ed Trifone talks with Jason Barnard about leveraging your personal brand to boost the sales process. Ed Trifone is a seasoned small business executive with more than 25 years of experience. As vice president of sales and marketing at BrightRay Publishing, he develops and maintains strategic partnerships to drive revenue growth while supporting internal teams across the organisation. He leads innovative marketing approaches, sales strategies and operational transformations to drive company-wide g...

Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales...

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon....

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as V...

Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker...

Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing. Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father's painting business and quickly seeing business results after his father's business was listed in Google search results. Shortly thereafter, Ruan's father was able to discontinue the advertising services he had been paying for due to e...

Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great co...

Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest. Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, wh...