Episodes

Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term. Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content M...

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO...

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that...

Ian Anderson Gray talks with Jason Barnard about live shows for recovering perfectionists. Ian Anderson Gray is a motivational speaker, trainer, teacher and consultant who travels the world. He is the founder of Confident Live Marketing Academy, which teaches entrepreneurs how to successfully use live video to increase their influence, authority and revenue. And he also has a blog, Seriously Social, which is all about social media tools and live videos Live videos are incredibly powerful and hel...

Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data. Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algo...

Brie Anderson talks with Jason Barnard about data driven SEO and always be testing. Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal. Collecting and analysing d...

Joseph J. Sherman talks with Jason Barnard about effective media cadence for PR. Joseph Sherman is a multi-talented professional with an awesome record of success in customer contacts and communication tactics. He has a wealth of experience in executing initiatives that boost sales, consumer engagement and media attention. He earned his bachelor's degree from the University of California, San Diego, and his master's degree from KEDGE Business School, a Grande Ecole de Commerce et de Management. ...

Tom Critchlow talks with Jason Barnard about how to report SEO to your CEO. Tom Critchlow is a freelance strategy consultant with over a decade of experience in product and marketing strategy. He worked in SEO at all levels and in a range of businesses, including product development at Google Creative Lab, Area 120, New York Times R&D, and the fintech sector. He is now working on The Strategic Independent, a book about independent consulting that will be available online. Understanding SEO jargo...

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adw...

David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. E...

Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold. Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce. When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but fo...

Winnie Sun talks with Jason Barnard about branding to grow your business. Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She’s been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality. Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline ...

Dom Hodgson talks with Jason Barnard about Santa SEO. Dom Hodgson is the co-founder of Little Warden (which some would say is the greatest tool for site issue monitoring) BUT he’s not here to talk about that he’s here to talk about his nighttime activities, Christmas Lights. The Hodgson Christmas Light Show in Leeds. In this episode, Dom Hodgson talks about designing and building a unique Christmas light display along with marketing tips, from PR, SEO and social media, telling people about your ...

Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come. Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022. Google algorithm updates are major events in the SEO calendar. 2021 ha...

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine’s predictions of ranking on the SERPs. As alwa...

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world’s leading brands: LG, Citi and Cartier. In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a...

David Bain talks with Jason Barnard about crafty content creation. David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers. To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we’re trying to achieve. Thes...

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possib...

Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO. Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct. Luke’s principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growt...

Fabrice Canel talks with Jason Barnard about the low-down on IndexNow. Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day! In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexin...

Mads Singers talks with Jason Barnard about how to delegate effectively. Mad Singers has more than 8 years experience as a management and outsourcing coach. He has coached people in large organizations such as Shell and Coca-Cola, but also coached entrepreneurs in small companies too. He currently owns and runs 4 companies, he’s the host of SEO Mastery Summit and regularly speaks at major events such as SEO Spring Training, 7 Figure Seller Summit, & the Survive and Thrive Ecommerce Summit. In th...

Paul Andre de Vera talks with Jason Barnard about video SEO to launch your YouTube show. Paul Andre de Vera is the founder and host of the SEO Video Show, a YouTube channel that attracted a thousand subscribers and 4000 hours of watch time in just 6 months! Creating a YouTube Channel dedicated for live streaming events is a super groovy idea with enormous benefits namely: Increasing your online reachCollaborate with other industry experts (bringing their audience to your channel)Connecting with ...

Joe Pulizzi talks with Jason Barnard about media is the new marketing. This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!! Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience - something you can’t achieve with a walled garden approach. So an intelligent mix of consortiums, guesting, side projects, partnerships, an...

Alisa Meredith talks with Jason Barnard about how to use Pinterest for B2B marketing. Alisa Meredith is a Product Marketer, Pinterest Nerd, fluid painter, and a cat person. She believes in the power of visual marketing and is in love with Pinterest advertising. Over 20 years in the marketing industry, she has achieved a lot: she ran a social media and blogging agency that became a HubSpot partner agency, she was a Content Marketer at Tailwind, and has hosted several shows, including The Superher...