Episodes

This is Your Skin. This is Your Skin on CBD. Part 4 In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen now to learn more about CBD, ECS, and WTF (What's The Function?). Also, more information on our new e...

In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen now to learn more about CBD, ECS, and WTF (What's The Function?). Also, more information on our new exclusive Power Entourage, MYSTIQ Infused C; it's not...

In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen now to learn more about CBD, ECS, and WTF (What's The Function?). Also, more information on our new exclusive Power Entourage, MYSTIQ Infused C; it's not...

In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen now to learn more about CBD, ECS, and WTF (What's The Function?). Also, more information on our new exclusive Power Entourage, MYSTIQ Infused C; it's not...

This is Your Skin. This is Your Skin on Cannabis. Part 3 Full Spectrum, Broad Spectrum and Isolate, Oh My! Metaxia and Francine continue the discussion on the CBD skincare market, joined by Ella Cressman, Lira Clinical Educator, who breaks down the distinctions between Cannabinoid spectrum options—full spectrum, broad spectrum vs. isolate. Listen in as they simplify, clarify, and discuss the extraction of CBD for different forms of infusion and explain what it all means. You'll want to hear this...

An Introduction to Acne & How to Discuss it With Clients This episode focuses one of the most common reasons people visit a skincare professional, acne. What is acne, its causes and triggers? There are four distinct grades of acne and it’s critical to understand the differences before you discuss a treatment program with a client. Our skincare pros, Metaxia and Francine, are joined by Ella Cressman, Lira Clinical educator/licensed esthetician, and one of her clients, Kaileia Moland, to share the...

As we look ahead at a potential return to a work environment that resembles a world we left a few months ago, we sought the council of California’s Lt. Governor, Eleni Kounalakis, to learn where we are now and where we may be heading as an industry. In a most critical SkinDepth Convo, hear directly from Lt. Governor Kounalakis as she chats about the state of skincare clinics in California with Lira Clinical owners Francine Kagarakis and Metaxia Dalikas. A timely must-hear for all small business ...

Reopening Your Skincare Business - What You Should Know In a very timely SkinDepth Convo, all four Lira owners are joined by Tracy Donley, Executive Director of Associated Skin Care Professionals, who shares a true industry insider’s perspective on what today’s skincare professionals are facing. The Lira founders add in their point-of-view to bring in a sense of both reality and hope as we all face the new normal.

This is Your Skin. This is Your Skin on Cannabis. Part 2 Navigating the Topical CBD Market With a vast amount of CBD products in the beauty industry, how does the consumer navigate a confusing and inundated market? What questions do you need to ask when researching a product and its source? Join us as Metaxia, Francine, and Ella continue their discussion on CBD answering these questions and educating us on how to identify a good quality product. Our experts at a SkinDepth Convo unpack this compl...

This is Your Skin. This is Your Skin on Cannabis. Part 1 Why is CBD in skincare? How did it become so popular so quickly? And, are there truly benefits for the skin? A Skin Depth Convo explores this new market in a four-part series. In episode one, we answer these questions and also dispel some of the stigmas around CBDs. Join Metaxia, Francine and special guest Ella Cressman, Lira Clinical education team specialist in hemp cannabis, as they discuss and answer these burning questions. Still have...

How to Market Your Business Through the COVID-19 Crisis Promotion–Be Part of the Solution – Part 3 of 3 Our final episode of this special series focuses on promoting your business during this challenging time. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss the promotion of your business now and what happens when everything settles. Special promotion is key when you need to generate income during a time when business is down. Explore crea...

How to Market Your Business Through the COVID-19 Crisis Education: Knowledge is Power – Part 2 of 3 This episode examines how to communicate with your customers during these difficult times and what type of content is effective. Education positions you as the expert allowing you to stay in front of your customers. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss the importance of credible content … right now we are all online more than eve...

How to Market Your Business Through the COVID-19 Crisis Communication is Key - Part 1 of 3 How will the current COVID-19 Crisis affect you and your business? Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss strategies and tactics for marketing your business during these difficult, unknown times. In this three part series, learn the importance of communication, education and promotion to help maintain your business. This episode focuses on ...

A SkinDepth Convo - Episode #2 - Anti-Aging Metaxia Dalikas and Francine Kagarakis, Lira Clinical skincare gurus, discuss Anti-Aging treatments and answer questions from their listeners. Join a lively discussion of skincare industry news including a new bill (the Natural Cosmetic Act) regulating how products are labeled and whether or not they are truly ‘natural'. Also, can breathing reduce the signs of aging? ...And, how do we age with beauty?

A SkinDepth Convo - Episode #1