The 401(k) Marketing Podcast

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and

Recent Episodes

What I Learned From 3,000 Podcast Interviews with Matt Halloran of ProudMouth (Ep. 38)

Posted March 15, 2024 • 00:25:55

As advisors continue to seek innovative ways to connect with their audience and establish trust, the challenge of standing out in a crowded market is...

Fred Barstein Explores What If Plan Fees Go to Zero? (Ep. 37)

Posted February 15, 2024 • 00:29:50

Can the convergence of wealth, retirement, and workplace benefits pressurize 401(k) plan fees to fall to zero? And are you prepared if it does?

In...

It’s All In the Details: Can Micro-Interactions Make or Break Trust? (Ep. 36)

Posted December 13, 2023 • 00:18:39

You never get the chance to redo a first introduction, so make sure you can control as much of it as you can!

In this episode of the 401(k) Marketing...

SMART Strategies for a Year-End Review and 2024 Kickoff (Ep. 35)

Posted November 16, 2023 • 00:19:33

Advisors, are you ready to wrap up 2023 with an insightful year-end review and kick off 2024 with a SMART action plan?

In this episode of the...

Elevating Advisor Standards Through CEFEX Certification with Carlos Panksep (Ep. 34)

Posted October 16, 2023 • 00:23:22

In financial services, trust is paramount. Certification programs are a great way to strengthen your client’s trust and stand out to plan sponsors!