Episodes
Nov. 12, 2025
How Dr. Baik Hit His 5-Year Dental Startup Goals in Half the Time | Dr. Justin Baik | 581
What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way? In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and a half years. Driven by the weight of student debt, Dr. Baik didn't wait for the "perfect moment." Instead, he seized unique opportunities presented during the COVID-19 pandemic, optimizing financial ...
Nov. 9, 2025
5 Core Metrics You Need to Succeed in Ground Marketing: A Data-First Approach for Dentists | GMS
Are your ground marketing events driving real results or just foot traffic with no follow-through? Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should m...
Nov. 5, 2025
Mastering the Money Chat: How Dental Teams Close More Cases | Susan Leckowicz | 580
Ever felt that awkward moment when it’s time to talk dollars and cents with a patient, only to watch their interest in treatment vanish on the way to the front desk? In this episode, we’re tackling one of the biggest bottlenecks in dental practice efficiency, "the dreaded financial discussion," and why it’s time to get your entire clinical team fluent in handling money conversations. Michael is joined by dental efficiency expert Susan Leckowicz to unpack strategies that empower dental assistan...
Nov. 2, 2025
Urban Versus Rural: Everyday Interactions That Boost Practice Community Engagement in Both | GMS
Is there a one-size-fits-all way to build genuine relationships in both bustling cities and close-knit small towns? This episode reveals how authentic, face-to-face interactions can weave your practice into the fabric of both urban and rural communities. Instead of relying on impersonal ads or digital campaigns, we explore how presence, repetition, and genuine connection in everyday spaces build trust that no billboard can match. In urban environments, you’ll learn how to naturally fit into th...