Episodes

In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing ...

If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons ...

If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons ...

Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out...

Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out...

Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how...

Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how...

In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover: The key elements that make up a great membership topic Examples of some very niche member...

In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover: The key elements that make up a great membership topic Examples of some very niche member...

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was ...

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was ...

Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and i...

Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and i...

Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do...

Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do...

I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In th...

I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In th...

Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to...

Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to...

Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger...

Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger...

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their busine...

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their busine...

Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenu...