Episodes

57
May 27, 2020

Could creating an online program be your next best move?

It’s been almost two years since I took my business online and created my membership, The Modern Marketing Collective. And boy, have I learnt a LOT! But my biggest regret? That I didn’t take the plunge and do it sooner. In today’s episode we’ll explore the undeniable benefits - including some unexpected ones - of creating an online program from your knowledge and skills, and why doing this could just be your best decision yet! This episode is brought to you by my NEW free training I’m hosting o...
56
May 25, 2020

Emma Seibold on building Barre Body, dealing with competitors and innovating online

If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop. Today’s guest is one of the “OG’s” in ...
56
May 25, 2020

Emma Seibold on building Barre Body, dealing with competitors and innovating online

If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop. Today’s guest is one of the “OG’s” in ...
55
May 20, 2020

The Experiment That Doubled My Sales In A Month

As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next. So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month! Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on ...
55
May 20, 2020

The Experiment That Doubled My Sales In A Month

As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next. So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month! Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on ...
54
May 18, 2020

Emily & Koden: Our Relationship and Balancing our Differences

Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson. As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partner...
54
May 18, 2020

Emily & Koden: Our Relationship and Balancing our Differences

Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson. As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partner...
53
May 13, 2020

Affordable Shouldn't Be Your Selling Point

Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast! Tune in to learn how. Join the free online Instagram class at emilyosmond.com/free ...
53
May 13, 2020

Affordable Shouldn't Be Your Selling Point

Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast! Tune in to learn how. Join the free online Instagram class at emilyosmond.com/free ...
52
May 11, 2020

How Carla Grew Her Instagram Sales By 776%

Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events. At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%...
52
May 11, 2020

How Carla Grew Her Instagram Sales By 776%

Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events. At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%...
51
May 6, 2020

How To Get Past The Fear Of Failure

Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out. Take the Instagram Personality Quiz at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.
51
May 6, 2020

How To Get Past The Fear Of Failure

Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out. Take the Instagram Personality Quiz at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.
50
May 4, 2020

Four Tips For Starting Your Social Media Before You Launch Your Business

At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media y...
50
May 4, 2020

Four Tips For Starting Your Social Media Before You Launch Your Business

At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media y...
49
April 30, 2020

Should You Pause Marketing During Uncertain Times?

You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spend...
49
April 30, 2020

Should You Pause Marketing During Uncertain Times?

You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spend...
48
April 27, 2020

The 7 Profit Pillars of Business with Angela Henderson

Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady g...
48
April 27, 2020

The 7 Profit Pillars of Business with Angela Henderson

Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady g...
47
April 22, 2020

How Vulnerable Should You Be On Social Media?

One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business,...
47
April 22, 2020

How Vulnerable Should You Be On Social Media?

One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business,...
46
April 20, 2020

5 Ways To Balance Social Media and Mental Health

There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has be...
46
April 20, 2020

5 Ways To Balance Social Media and Mental Health

There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has be...
45
April 15, 2020

What the Australian Government Support Packages Mean For Your Business

Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advic...