Episodes
81
Aug. 19, 2020
Instagram Reels: how to use them for your business
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our...
80
Aug. 18, 2020
From 0 clients to scaling as a copywriter with Anita Siek
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the ch...
80
Aug. 18, 2020
From 0 clients to scaling as a copywriter with Anita Siek
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the ch...
79
Aug. 12, 2020
Don't Price Based On Your Worth
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern...
79
Aug. 12, 2020
Don't Price Based On Your Worth
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern...
78
Aug. 10, 2020
Refugee camp to international speaker with Pauline Nguyen
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She...
78
Aug. 10, 2020
Refugee camp to international speaker with Pauline Nguyen
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She...
77
Aug. 5, 2020
Rewind: Inside My First Year in Business
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Ins...
77
Aug. 5, 2020
Rewind: Inside My First Year in Business
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Ins...
76
Aug. 3, 2020
Cultivating Cultural Intelligence with Yawuru/Bunuba woman Cara Peek
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive tra...
76
Aug. 3, 2020
Cultivating Cultural Intelligence with Yawuru/Bunuba woman Cara Peek
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive tra...
75
July 30, 2020
Exactly how much I’ve invested in professional development
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often conn...
75
July 30, 2020
Exactly how much I’ve invested in professional development
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often conn...
74
July 27, 2020
Becoming a six figure artist with Cass Deller
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful g...
74
July 27, 2020
Becoming a six figure artist with Cass Deller
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful g...
73
July 22, 2020
10 Tech Tools that help drive my Business
I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker. But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching g...
73
July 22, 2020
10 Tech Tools that help drive my Business
I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker. But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching g...
72
July 20, 2020
How to set (and achieve) financial goals with Fairien Azeem
Do you struggle to know what financial goals to set for yourself? Or if you do set them, find that you just never meet them? Today, I’m joined by Fairien Azeem - a Financial Educator, Wealth and Business Coach. She helps women learn how to overcome their money fears, release their money blocks and build businesses and lives they love. Having operated a multi award winning mortgage broking and financial advice business for the past 2 decades Fairien has helped thousands of people achieve their f...
72
July 20, 2020
How to set (and achieve) financial goals with Fairien Azeem
Do you struggle to know what financial goals to set for yourself? Or if you do set them, find that you just never meet them? Today, I’m joined by Fairien Azeem - a Financial Educator, Wealth and Business Coach. She helps women learn how to overcome their money fears, release their money blocks and build businesses and lives they love. Having operated a multi award winning mortgage broking and financial advice business for the past 2 decades Fairien has helped thousands of people achieve their f...
71
July 16, 2020
It’s our 1st birthday podcast giveaway!
It’s our first podcast birthday which means it’s time for a listener giveaway!! And I want to say a huge thank you for listening, supporting, telling your friends, sharing, rating and reviewing. So I’m giving away: A 12 month membership to The Modern Marketing Collective valued at AU$2k, which is my online program and global community where you’ll learn how to turn social media into your business superpower, create content that connects with your ideal customers, sell more of your amazing cre...
71
July 16, 2020
It’s our 1st birthday podcast giveaway!
It’s our first podcast birthday which means it’s time for a listener giveaway!! And I want to say a huge thank you for listening, supporting, telling your friends, sharing, rating and reviewing. So I’m giving away: A 12 month membership to The Modern Marketing Collective valued at AU$2k, which is my online program and global community where you’ll learn how to turn social media into your business superpower, create content that connects with your ideal customers, sell more of your amazing cre...
70
July 13, 2020
Your small business accounting questions answered with Xero
I’ve been having lots of discussions with my community recently about investing in accounting software, and whether it’s an expense they can afford. This often comes after they share the all too familiar stories about staying up to the early hours to sort out their books and not really knowing how profitable their business actually is. After regularly spruiking the tool that I’ve used from day one in business, I knew I wanted to ask someone from the company to come onto the podcast and do the ...
70
July 13, 2020
Your small business accounting questions answered with Xero
I’ve been having lots of discussions with my community recently about investing in accounting software, and whether it’s an expense they can afford. This often comes after they share the all too familiar stories about staying up to the early hours to sort out their books and not really knowing how profitable their business actually is. After regularly spruiking the tool that I’ve used from day one in business, I knew I wanted to ask someone from the company to come onto the podcast and do the ...
69
July 8, 2020
5 Must-Have Mindset Shifts for Business Success
Today I’m sharing the five mindset shifts that have really guided me on my business journey and played a huge role in getting me to where I am now. Because as you may have learnt by now, learning business and marketing strategies is just one part of the puzzle. If you don’t work on your mindset, you will find it hard to grow, struggle to feel satisfied and continually wonder why things just aren’t working out for you. Did you love this episode? Take a screenshot and tag me on Instagram @emilyos...