Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

TEI 160: How LEGO and others use a low-risk, high-value approach to product management – with David Robertson, PhD

Posted January 22, 201800:33:42

You don’t need to reinvent the wheel, just innovate around it. Fundamentally, product managers should be driving success for their organization. We...

TEI 160: How LEGO and others use a low-risk, high-value approach to product management – with David Robertson, PhD

Posted January 22, 201800:32:49

You don’t need to reinvent the wheel, just innovate around it. Fundamentally, product managers should be driving success for their organization. We...

TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi — with Kyle Murray, PhD

Posted January 15, 201800:34:01

What product managers at Pepsi got wrong but you won’t after listening to this. No one and no organization has a perfect record when it comes to releasing...

TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi — with Kyle Murray, PhD

Posted January 15, 201800:34:01

What product managers at Pepsi got wrong but you won't after listening to this. No one and no organization has a perfect record when it comes to releasing...