Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Posted February 12, 201800:31:01

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is...

TEI 162: How product managers can influence people – with Tom Henschel

Posted February 5, 201800:43:04

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product...

TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson

Posted January 29, 201800:39:02

Giddy, Dawson's new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the...