Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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TEI 165: 2018 Product Management Insights – with Nis Frome

Posted February 26, 201800:29:47

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter...

TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter

Posted February 19, 201800:31:38

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with...