Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move
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Recent Episodes
TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach, PhD - The Everyday Innovator – Resources for Product Managers and Innovators
I have a great guest for us to learn from - the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn't that sum up the challenge...
TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall - The Everyday Innovator – Resources for Product Managers and Innovators
The topic of this episode is another in a series of interviews I'm doing focused on the four skills that enable a 25% higher income for product managers...
TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD
This episode is about market research - what's in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well,...
TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD
This episode is about market research - what's in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well,...
TEI 095: Product line roadmapping for product managers – with Paul O’Connor
The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps - roadmaps for product lines...
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