Product Mastery Now for Product Managers, Leaders, and Innovators

Recent Episodes

TEI 043: Metrics for New Product Development – with Allan Anderson, PhD

Posted October 26, 2015 • 00:37:41

My guest is Allan Anderson. He is a keynote speaker at the 2015 Product Innovation Management conference. For the past 20+ years he has been refining...

TEI 042: Applying User Experience Creates Products with High Value – with Larry Marine

Posted October 19, 2015 • 00:44:45

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TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh

Posted October 12, 2015 • 00:40:12

Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since...

TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui

Posted October 5, 2015 • 00:43:59

Back in episode 25 I told you about a unique experience I had creating the Future Innovation Leaders class for 8-12 year olds. We explored the connection...

TEI 039: What Product Managers Need to Know about IP Protection – with Dan Brean

Posted September 28, 2015 • 00:42:14

Patents, trademarks, and copyrights make my head spin. But, any good product manager or innovator needs to consider the intellectual property issues...