Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move
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Recent Episodes
TEI 050: Use design heuristics to improve idea generation – with Seda Yilmaz, PhD
I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved...
TEI 050: Use design heuristics to improve idea generation – with Seda Yilmaz, PhD
I've been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved...
TEI 049: The right and wrong way to use a business case – with Steven Haines
Several years ago I was part of a group of product management professionals and we all felt that our profession lacked a good how-to guide that product...
TEI 049: The right and wrong way to use a business case – with Steven Haines
Several years ago I was part of a group of product management professionals and we all felt that our profession lacked a good how-to guide that product...
TEI 048: Guiding Innovation at IBM and other Large Organizations – with CINO Linda Bernardi
If you have wondered what it means to do innovation at a large company, you are in the right place. I had the pleasure of interviewing Linda Bernardi,...
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