Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick

Posted November 9, 201500:52:06

In this episode I’m talking with the creator of an entire category of product innovation – one that significantly changed how I think about the...

TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick

Posted November 9, 201500:52:06

In this episode I'm talking with the creator of an entire category of product innovation - one that significantly changed how I think about the process...

TEI 044: The 2015 Challenges in Product Management Findings – with Brian Lawley

Posted November 2, 201500:42:19

Brian Lawley is the CEO and Founder of the 280 Group, a company that provides product management and product marketing solutions. Brian has a long history...

TEI 043: Metrics for New Product Development – with Allan Anderson, PhD

Posted October 26, 201500:37:41

My guest is Allan Anderson. He is a keynote speaker at the 2015 Product Innovation Management conference. For the past 20+ years he has been refining...