Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh

Posted October 12, 2015 • 00:40:12

Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since...

TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui

Posted October 5, 2015 • 00:43:59

Back in episode 25 I told you about a unique experience I had creating the Future Innovation Leaders class for 8-12 year olds. We explored the connection...

TEI 039: What Product Managers Need to Know about IP Protection – with Dan Brean

Posted September 28, 2015 • 00:42:14

Patents, trademarks, and copyrights make my head spin. But, any good product manager or innovator needs to consider the intellectual property issues...

TEI 038: Product Managers Take Note…Changing a Culture for Innovation – with Poet Michael Graber

Posted September 21, 2015 • 00:37:55

I met my guest at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly....

TEI 037: Using Games to Help Your Group Create Amazing Products – with Luke Hohmann

Posted September 14, 2015 • 00:44:02

(http://www.productinnovationeducators.com/blog/wp-content/uploads/2015/09/Luke-Hohmann_200.jpg)Luke Hohmann was recommended by the VP of Global Innovation...