Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move
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Recent Episodes
377: Get your product's go-to-market strategy right - with Karthik Suresh
What product managers need to know about launching products
Today we are talking about go-to-market planning and what is involved in planning the launch...
376: The nuances of pricing B2B software products - with Chris Mele
What product managers need to know about value-based pricing
Today we are talking about product pricing, specifically the best practices for pricing...
375: What product managers should know about the future of leadership - with Anne Loehr
Trends influencing the future of leadership – for product managers
Today we are talking about what product managers should know about the future of...
374: The one marketing communication framework product managers need to know - with J.J. Peterson
How product managers can move their customers to action using the StoryBrand Framework
Today we are talking about how to clearly communicate the value...
373: Using Lean Startup in large organizations - with Jim Euchner
Using an Innovation Stage-Gate – for product managers
Today we are talking about how Lean Startup can be used at large organizations. To tackle this...
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