Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

353: Mastering change – with David Schonthal

Posted September 27, 2021 • 00:28:57

Combatting the forces that pull customers away from your product, for product managers Today we are talking about a key challenge with product innovation—the...

TEI 352: Improve how you get customer insights – with Darshan Mehta

Posted September 20, 2021 • 00:33:56

What product managers might not know about insights Today we are talking about markets and customer insights. Great product managers understand their...

351: Journey to Product VP – with Liron Lifshitz-Yadin

Posted September 13, 2021 • 00:33:02

What one product manager learned about understanding customers Today we are talking about the journey from software developer to product manager and...

350: Market segmentation and product pricing – with Dan Balcauski

Posted September 6, 2021 • 00:35:55

What product managers need to know about positioning products to create value Today we are talking about how market segmentation is done and how it...

349: How product managers can and should become innovation choreographers – with Dan McClure

Posted August 30, 2021 • 00:34:10

Create change as a storyteller of the future – for product managers Today we are talking about how organizations can better support innovators and...