Product Mastery Now for Product Managers, Leaders, and Innovators

Recent Episodes

345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD

Posted July 26, 2021 • 00:32:19

Skills for product managers to deeply understand customers’ problems and goals Today we are talking about how to understand what provides value to...

344: State of product management performance in 2021 – with Greg Geracie

Posted July 19, 2021 • 00:29:32

Learn what sets successful product management teams apart Today we are talking about a recent study that gives us insights into what’s going on in...

343: How product managers can communicate to influence – with Tina Frey Clements

Posted July 12, 2021 • 00:36:53

Tips for product managers to communicate so people remember We are about to have an important discussion on how to communicate in a way that makes people...

342: Conjoint the correct way – with Patty Yanes

Posted July 5, 2021 • 00:36:10

A tool to help product managers understand what features customers value Today we are talking about conjoint analysis, which is a tool you can use to...

341: Using the data warehouse to make better product decisions – with Jeremy Levy

Posted June 28, 2021 • 00:32:30

How product managers can use data to understand customers and create value Today we are talking about making better product decisions that create customer...