Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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TEI 215: The best way product managers should use the Value Proposition Canvas – with Alan Smith

Posted February 11, 2019 • 00:42:54

Understand a customer’s jobs, pains, and gains for effective product management Figuring out what your customer wants and needs from your product...

TEI 214: Want more innovation? Build a partner program – with Ed Krause

Posted February 4, 2019 • 00:39:02

Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The...