Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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TEI 213: Doing things that don’t scale is the secret to successful product management – with Abdo Riani

Posted January 28, 201900:41:23

Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization...

TEI 212: Lean-driven innovation for product managers – with Norbert Majerus

Posted January 21, 201900:39:09

Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture...

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.

Posted January 14, 201900:37:41

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly....