Episodes

In this week’s episode of The Making Of Bloom Dental Co., Dr. Ashley Joves and Dr. Toni Torres switch things up and dive into a full AMA-style conversation, answering the real questions doctors have been sending Toni as they follow her startup journey. If you’ve ever wondered about social media, associateship hours, pre-opening tasks, or what actually happens behind the scenes of those early startup days—this episode is your roadmap. From the truth about showing up on Instagram, to the unexpec...

In this festive and refreshingly honest episode of The Making Of Podcast, Dr. Ashley and Collin take a step back from startup playbooks to talk life, business, and the chaos in between. What starts as a lighthearted holiday check-in quickly turns into an episode full of laughter, vulnerability, and lessons for every practice owner—especially as the year winds down. From decluttering your closets to decluttering your team, Ashley and Collin cover what it really looks like to simplify, to set bou...

Grand Openings, Team Dynamics, and Holiday Fun In this episode of The Making Of, Dr. Ashley Joves and Collin are joined by Dr. Toni Torres to discuss the latest updates and challenges at Bloom Dental Co. They discuss team dynamics, holiday plans, temp staffing solutions, and Dr. Torres’ upcoming grand opening event. The trio also dives into engaging topics such as personalized patient experiences, the importance of proper documentation and inspections, and fun group chat about Thanksgiving tr...

EPISODE 7 — “Full-Time, Fired Up, and Figuring It Out” In this episode of The Making Of Bloom Dental Co., Dr. Ashley Joves and Dr. Toni Torres dig deep into what it really means to go all-in on your startup. Toni drops a major update. From fine-tuning her team’s daily flow to balancing growing pains and unexpected wins, she walks us through exactly what it feels like to be three weeks in. This one covers it all: new schedules, pre-payments, comfort menus, marketing strategies that are actuall...

🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen” In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership. Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI in...

On this episode of 'The Making Of' Dr. Ashley Joves and Dr. Toni Torres sit down to discuss the exciting first day of Bloom Dental Co. Listen along to the ladies talk about the highs and the lessons learned. First Day Insights and Hurdles at Bloom Dental Co. In this episode of the Making of Podcast, co-host Ashley Joves discusses with Toni the journey leading up to and including her first day seeing patients at Bloom Dental Co. Key topics include overcoming OSHA compliance hurdles, setting ...

Building Bloom Dental Co: From Concept to Certification with Dr. Toni Torres In this episode of 'The Making of a Dental Startup,' host welcomes Dr. Toni Torres to discuss the real-time progress of her new practice, Bloom Dental Co. Dr. Torres shares updates on passing building and fire inspections, securing a certificate of occupancy, and navigating construction challenges. Key topics include tenant improvement allowances, contractor communications, and the importance of daily onsite visits....

The Making of a Dental Startup: Life Updates, Community Support, and Future Plans In this episode of 'The Making of a Dental Startup,' co-host Ashley Joves reunites with her right-hand woman, Collin, after more than a year. Ashley recaps Collin's journey from being her dental assistant to playing a crucial role in her various ventures, including in-person retreats and the 'Little Black Dress' podcast. They discuss Collin's transition to working remotely, the importance of community support ...

Building a Dental Practice: Navigating Challenges and Triumphs with Dr. Toni Torres In this insightful episode of 'The Making of a Dental Startup,' the journey of Bloom Dental Co. continues with Dr. Toni Torres sharing her latest experiences. The episode begins with a series of light-hearted 'this or that' questions before diving into the serious business of setting up a dental practice. Key highlights include Dr. Torres's progress on passing a fire inspection, the importance of tenant improv...

Navigating Dental Practice Setup: Equipment, Budgeting, and Consulting Insights This episode, Dr. Toni Torres details their journey of setting up a dental practice, focusing on the selection of operatory chairs, custom cabinetry, and other essential equipment. They discuss their decision-making process, including advice from mentors like Scott Leune. The challenges of managing a tight budget, securing a substantial loan, and dealing with construction and equipment delays are highlighted. The ...

In this exciting episode of 'The Making of a Dental Startup,' co-host Ashley Joves returns from a hiatus to introduce Dr. Toni Torres, who shares her journey of creating Bloom Dental Co. in Henderson, Nevada. Dr. Torres talks about her background, the inspiration behind starting her own practice, and the challenges she has faced. She also discusses her experiences with social media, highlighting how it has helped her connect with her community and attract patients. The conversation touches on...

In this deeply personal episode, Dr. Ashley Joves is joined by her husband, Dr. Brian Joves, just six days after his surgery for oral squamous cell carcinoma. Together, they share the emotional rollercoaster of the past month—from Ashley’s gut instinct and relentless advocacy to the medical whirlwind that followed. Brian bravely walks listeners through his diagnosis, surgery, and the critical importance of early detection, while Ashley reflects on the weight of being a caregiver, mother, and de...

‍ It’s the call you never expect: a loved one’s routine complaint turns your world upside down. In this raw, emotional episode, Dr. Ashley Joves invites you into her family’s recent journey: a journey that began with her husband Brian’s returning tongue pain and unraveled into weeks filled with anxiety, countless medical appointments, and a heart-stopping cancer scare. As a dentist, Ashley never imagined the warning signs could hide in her own home, or that she’d be racing to get her own husba...

Type‍ In this power-packed episode, Dr. Ashley Joves sits down with the one and only Dr. Anthony Price, also known as @memphisdentist, to talk all things branding, marketing, cosmetic dentistry, and redefining success on your own terms. From his early days working alongside his father to building one of the most recognizable brands in Memphis dentistry, Dr. Price shares his unfiltered journey—the lessons, the hustle, the burnout, and the boundaries he’s learned to set in the name of health, h...

In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out. Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scra...

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom! --- Follow Us: ‍ Instagram: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of) Twitter: [@MakingOfPod](https://twitter.com/makingofpod) Facebook: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast) Join us next time for more candid conversations and valu...

‍ Welcome to another cozy episode of "The Making Of," hosted by Ashley and Brian Joves. This episode is quite special as it’s a laid-back session recorded post-retreat, right from the comfort of their own couch! Dive into their casual yet deeply insightful conversation as they reflect on the recent retreat, discuss the nuances of community building, and the unique experiences that set this year's event apart. ‍ Episode Highlights: - Introduction to Home-Style Podcasting: Inspired by a Netfli...

‍ In this powerhouse episode of "The Making Of," Dr. Ashley Joves sits down with the incredible Dr. Paul Etchison, a renowned dentist, coach, author, and podcast host. They dive deep into the realities of practice ownership, from building a $6 million dental practice to achieving work-life balance and everything in between. Paul shares his journey, the challenges he faced, and the lessons learned along the way. Whether you're a dentist, entrepreneur, or just someone looking for inspiration, t...

‍ ‍ ‍ Episode Summary: In this lively and personal episode of "The Making Of," Dr. Ashley Joves is joined by her husband, Brian Joves, as they dive into the latest happenings at Smile & Co., their recent family adventures, and the exciting upcoming retreat in Vail, Colorado. From discussing the growth of their dental practice to navigating the challenges of family vacations, this episode offers a blend of professional insights and relatable life moments. Plus, get all the details on this ...

‍ Welcome to another episode of "The Making Of" podcast! Today, we have a very special guest, the GOAT of cosmetic dentistry, Dr. Adamo Notarantonio. Join Dr. Ashley Joves as she delves into Dr. Adamo's incredible journey, from his humble beginnings to becoming a world-renowned cosmetic dentist and educator. Learn about his passion for photography, the secrets behind his successful practice, and the story of how he co-founded Impress Courses with Dr. Amanda Seay. This episode is packed with i...

‍ In this episode of "The Making Of," Dr. Ashley Joves sits down with the esteemed Dr. Rob Ritter, a veteran in the dental field with over 31 years of experience. Dr. Ritter shares invaluable insights on navigating the complexities of dental practice management, overcoming team challenges, and the importance of continuous learning. Tune in to discover how Dr. Ritter's long-term decision-making approach and commitment to excellence have shaped his successful career. ‍ What You’ll Learn: ‍ Rev...

‍ In this episode of The Making Of, Dr. Ashley Joves was joined by Dr. Scott Leune on this LIVE episode to our Facebook group. ‍ Episode Highlights: ‍ From Startups to Multi-Practice Success: Dr. Scott Leune discusses his innovative course on growing dental practices from a single location to multiple locations, emphasizing the importance of strategic planning and effective management. Breaking New Ground with ScottLeune.com: Dr. Leune announces his new brand, ScottLeune.com, detailing his...

‍ Are you ready to dive into a story of courage, transformation, and groundbreaking success in the world of dentistry? In this episode, I’m sitting down with the incredible Dr. Connie Wang, a dentist who’s redefining the norms and making waves with her journey from pharmacy to dentistry. Trust me, you don’t want to miss this one! Dr. Connie Wang’s story is not just about changing careers; it’s about following your passion, embracing vulnerability, and the power of communication in healthcare. ...

‍ Hey friends! Welcome back to another episode of “The Making Of,” where we dive deep into the journeys and insights of leaders in the world of dentistry. Dr. Ashley Joves sits down with the incredible Dr. Chris Ramsey. After a technical hiccup in our first attempt, we’re back with clearer audio and even more valuable insights to share. Get ready for a no-holds-barred conversation packed with wisdom, laughter, and a sprinkle of brutal honesty. Episode Highlights:The Brutal Truth in Dentistry:...