Episodes

Marketing experts and hosts of The M Word, Jennifer and Heather are back for our final episode of 2021 to help you plan your EOY campaign. As the year closes, here are some tips, tricks and tools to utilize for your EOY giving campaign for nonprofits and beyond. Listen to five important things that they’ve […] The post Episode 16: It’s Not Too Late to Plan Your EOY Campaign first appeared on Arlington Strategy.

Author of The Golden Rules of Social Media Marketing and host of the Business, Jesus, Sweet Tea podcast, Heather Heuman helps companies and brands use the power of social media strategy the right way so they can scale their income, impact and influence. She calls South Carolina home, loves being a wife and mom, […] The post Episode 15: Aligning Social Media With Your Business Goals first appeared on Arlington Strategy.

Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a […] The post Episode 12: How to Play Social Media’s Long Game first appeared on Arlington Strategy.

Marcia Sheehan runs HerHideaways and Connections Consulting LLC. A serial entrepreneur since 2013, Marcia is focused on getting entrepreneurial women to self-prioritize so they are fulfilled enough as a person to put their passion-based work into the world, Marcia offers unique services that support entrepreneurs through their journey. Marcia’s business model was upended during COVID, […] The post Episode 5: Pivoting in a COVID World first appeared on Arlington Strategy.