Profitable Photographer Podcast

Do you LOVE photography but feel totally overwhelmed trying to turn it into a real, money-making business? You're not alone — most photographers aren’t natural-born business pros. The creative part? Easy. But the business part...that’s where it gets tough. That is exactly why I created The Profitable Photographer. Every week, I bring you fun and heart centered conversations with top photographers and industry experts who share their best ACTIONABLE marketing and photography sales strategies, “inner game” shift tools that clear our roadblocks to success, and all the business wisdom they've learned along the way. Plus, I hop on the mic solo to share the ups, downs, and lessons from my own 40 years behind the camera (and behind the business). Whether you're just starting out or looking to expand your already-successful photography business, (and have lot more fun) you’ll find honest talk, practical tips, and loads of inspiration to help you thrive — not just survive — as a professional photographer. So let’s dive in, get inspired, and build the photography career of your dreams!

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Recent Episodes

035 Marnie Clagett: Secrets of a Successful Home Studio

Posted January 21, 2020

In this episode, Luci and Marnie discuss:

  • Having a successful home studio.
  • Practical ways to make a small space...

034 David Grupa: The Secrets of Volume Photography

Posted January 14, 2020

In this episode, Luci and David discuss:

  • The rigors of volume photography, and more specifically, sports team photography.
  • Tips...

033 Jeff & Lori Poole: Wedding Albums and Storytelling

Posted January 7, 2020

Jeff and Lori Poole own Indigo Silver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate...

032 Branding: Discovering Who You Are and What Makes You Exceptional

Posted December 31, 2019

In this episode, Luci discusses:

  • What branding and identity mean, and misconceptions people have about the terms.
  • The...

031 Anne Ruthmann: Pricing for Creatives and Knowing Your Value

Posted December 24, 2019


Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents...