Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

Can an emoji also be a trademark?

Posted October 26, 202200:02:58

Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen...

The 5 Ws of Copyright Registration

Posted October 19, 202200:05:20

What is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register?...

Color trademarks case study: T-Mobile magenta

Posted October 12, 202200:04:48

Nontraditional trademarks include sounds, scents, motions, lighting, colors, and more.
Color marks are relatively rare and must meet additional...

Anatomy of An Appeal to the TTAB

Posted October 5, 202200:05:17

An appeal to the Trademark Trial and Appeal Board (TTAB) can be an important tool when appropriate and when there is a strong reason to believe that...

What is a Presentation Copy of a Trademark Registration?

Posted September 28, 202200:03:47

What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic,...